Six Flags and Frito-Lay Sign Seven-Year Sponsorship Agreement

Posted Thursday, June 27, 2002 4:52 AM | Contributed by redman822

Six Flags and Frito-Lay announced a seven-year, multi-million dollar sponsorship agreement. Frito-Lay will utilize the benefits of the partnership to access the millions of consumers who attend the 28 Six Flags properties across the United States. Frito-Lay will sponsor a major thrill-ride attraction at each of the 15 branded Six Flags theme parks in the United States. Frito-Lay will also have in-park television, publishing, and Internet marketing rights on

Read the press release on Yahoo.

Thursday, June 27, 2002 4:54 AM

Does this mean that they'll rename the area for Raging Bull at SFGAm "Cool Ranch?"

Jeff - Webmaster/Admin -,
"We used to hate people, now we just make fun of them. It's more effective that way." - KMFDM, "Dogma"

Thursday, June 27, 2002 5:05 AM

This just in ... the new WoA hyper will be known as the "Dorito". The track and supports will be all orange with some yellow spots and the first hill will have a familiar triangular shape to it ...

Thursday, June 27, 2002 5:31 AM
How about a Swinging Ship ride called the "SCOOP"


Thursday, June 27, 2002 5:41 AM
Wow.. Frito Lay may actually finally get to see a 12oz bag of Ruffles marked up to $17.95
Thursday, June 27, 2002 5:58 AM
SFWoA's new coaster could be called "Frito Bandito"!

Ay yie yie yie,
I am the Frito Bandito! *** This post was edited by PointMan on 6/27/2002. ***

Thursday, June 27, 2002 6:55 AM
They could easily change the name of X-flight to the Frito Lay! LOL! Please excuse my sexual innuendo....I just had to say it.

Now open Zero-G Thrills, an all new Coaster and Amusement Park Photos site
*** This post was edited by beast7369 on 6/27/2002. ***

Thursday, June 27, 2002 7:44 AM
Since FritoLay is owned by Pepsi, does that mean SF will be dumping Coke?
Thursday, June 27, 2002 8:05 AM

Hmm, that's a good question. Since this deal seems to be specific about the convenience foods division of Pepsi, I wouldn't think so - but you never know, that might be part of the deal somehow.

We've already lost one classic ride name at Astroworld, Bamboo Shoot which has been in the park 30+ years is now the Ozarka Splash. I shudder to think what's going to get the Fritos treatment.

Thursday, June 27, 2002 8:31 AM
I Immediately wondered the same thing about Pepsi. Seems it may be a conflict of interest. Go to eat and get a bag of Fritos and a glass of Coke. That just doesn't seem right.

The Beast and Night, They go together like Peanut Butter and Jelly

Thursday, June 27, 2002 11:47 AM

I still think the most obvious sponsership tie-in with SFWoA would be Twizzlers: Ultimate Escape. Ride first, eat later.

Thursday, June 27, 2002 12:29 PM

When i went to SFNE monday all the had was pepsi. I didnt see coca cola anywere (unfortuanatly) since i like it a lot.

Im the #1 Canobie Lake Park Fan!!!These are my top 3 coasters:
1. S:RoS @ SFNE 2. Yankee Cannonball 3. Cyclone

Thursday, June 27, 2002 12:38 PM
It could be that the parks that are new to the Six Flags family had long standing agreements with Coke or Pepsi, and they will probably stand (possibly like SFNE having Pepsi). When they expire though, all bets are off. It may be whoever gives the best incentive.

Can you image the RC Cola Georgia Cylone or the Canada Dry Rapids Ride? Better yet, Superman's Icehouse Escape.

*** This post was edited by CoasterDad64+ on 6/27/2002. ***

Thursday, June 27, 2002 1:20 PM
ok, all these jokes are getting realy lame. Please Stop!!!! But it would be cool to see a ride called The Tostito Terror, wouldnt it? (heh heh heh)

Beware, you may lose your glasses to THE BEAST!

Thursday, June 27, 2002 2:13 PM
Seems like I remember many "sponsored by" rides in the past. Like the Georgia Cyclone, seems like it was sponsored by someone. Hurler at PC, I remember Wayne trying to push Nuprin(yeah, Nuprin) on the masses. Can't remember any other examples.

I just wish Frito Lay would sponsor my auto, somebody, not just Frito I'll take anybody. I need it more than Six Flags. I can see myself driving around in the Honda Honda Civic;). Or maybe my Civic, brought to you by GMAC or something.

Thursday, June 27, 2002 6:01 PM
Jeff, you beat me to it. ;)

"If the beats were made of meat then they would have to be me ..." - L.L. Cool J

Thursday, June 27, 2002 6:09 PM
Everyone beat me to it, believe it or not! Beast7369, thats too funny. But wait, the new ball pits in kiddieland will now be filled with Fritos! Crunch! crunch!
Brad Sherman
BuzzCon Frequent Flyer, responsible for guests exiting through the entrance!
Model coasters and rides
Thursday, June 27, 2002 8:11 PM

i smell clones in the future...

Friday, June 28, 2002 12:43 AM

New at Six Flags New England, the world's tallest and fastest stand-up roller coaster -

The Spicy Nacho's Revenge

A CoasterForum Member

Friday, June 28, 2002 7:15 AM
Well SFA is offering discounts when you bring in pepsi cans as of yesterday (6272)

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