Come on VOLLEYGUY, its not like the article said that they first called and asked SFWOA and were told "no we don't care about sick children." Its easy to gather around and praise CP about switching the lights on for a few hours, but what's the alternative? Tell them no? Of course not, if that happened what kind of press could they expect from the local paper, let alone nationally. I'm sure ANY large amusement park would do the same if asked. I'm not trying to take away from this act of kindness and compassion, I'm just saying this is a good BUSINESS decision, and certainly ROI matters here just as with any business decision.