Paramount Parks dropping the 'Paramount'?

Saturday, July 9, 2005 10:07 PM

The new Paramount survey, I did it for PCar, talkes about the parks no longer having the Paramount part of the name.

Paramount Parks is going under CBS's side of the split (for those unaware of what I'm talking about, Viacom is splitting into Viacom & CBS, basically the same, but 2 different branches of the company), and they're asking things like if you want the name to be just Carowinds, or MTV's Carowinds, or Carowinds, a CBS company.

Kind of weird, I voted to keep it the same, even if Paramount is going to the Viacom side.

Saturday, July 9, 2005 10:10 PM
Whats this mean for the rest? just king's Island?
Saturday, July 9, 2005 10:14 PM
It is for all Paramount Parks.
Saturday, July 9, 2005 10:26 PM
Well, considering most of them started off without the Paramount name anyway... it wouldn't be so bad... "Canda's Wonderland" back to its original name.

I just wonder would it lose the properties associated with Paramount as well, like the movie themed attractions (or worse... rides), or would that all be retained if it were to happen?

Saturday, July 9, 2005 10:48 PM
I really appreciate how they do surveys like this, It really does wonders for the customer service aspect of the chain.

And, Dawgbyte, you're right, who actually uses the Paramount in the park titles regularly anyways?

- Josh

Saturday, July 9, 2005 11:23 PM
Hey, if there going to go with viacom i know what they could name a new B&M! It could be called"Les's Looper"now tell me that isn't a cool name;)
Sunday, July 10, 2005 12:37 AM
If you're going to brand the parks, do it with something that has some level of prestige and history to it. Everyone knows Paramount, but I'm not prepared to say yet that MTV isn't a fad, even after a couple of decades. God knows they don't even play music anymore.
Sunday, July 10, 2005 12:54 AM
Yes they do, Jeff. During episodes of Real World, Road Rules, Real World/Road Rules Challenge, the 70's house, Laugna Beach, Punk'd, Viva La Bam, and all of their other quality telivision (rolls eyes).

I think 'Paramount's Whatever' sounds good. Paramount is a strong word. Paramount Studios is what they theme it after. Plus, it costs money to re-brand a park and their rides. Money that could go to coasters and flat rides and dark rides and waterpark expansions.

Sunday, July 10, 2005 12:54 AM
That's why they have MTV2 and 3 and 4 and 5.... ;)
Sunday, July 10, 2005 12:57 AM
Heck, even VH1 doesn't play Video Hits anymore. All they play is Celebreality shows. Thats what you get when you turn into the 14 & 15 year old female demographics stations.
Sunday, July 10, 2005 2:41 AM
If they come out with "The Real World: 3D" or "Road Rules: The Ride" I am boycotting ALL Paramount parks. ;-)

Oh, that's right. MTV (and VH-1) DID play videos at one time. I almost forgot. ;-)


<---who misses Night Tracks and Friday Night Videos anyway.

Sunday, July 10, 2005 2:47 AM
Yeah I could see it now. MTV's Kings Dominion added a Vekoma Boomerang, and naming it Headbangers Ball The Ride. ;)

*** Edited 7/10/2005 6:47:54 AM UTC by Coasterfantom2***

Sunday, July 10, 2005 7:37 AM
Videos from 3 in the morning until about 8 or 9 in the morning, then Shows the rest of the day.
Sunday, July 10, 2005 7:43 AM
Could the whole lack of music videos probably has to do more with the rating of music and the amount of nudity (for lack of a better word) that 's in videos this day and age.

However, if they keep the rides themed to movies and not music and keep the Kings Dominion name because of the historical significance I could care less what they name it.

Sunday, July 10, 2005 9:06 AM
What's that saying? If it ain't broke don't fix it?
Sunday, July 10, 2005 9:31 AM
The CBS company will still have some Paramount branded business units. Namely, Paramount Television Productions. So, it doesn't seem like the Paramount brand name will be completely purged from the CBS spin off.

There were also rumors back when Viacom bought Paramount from Gulf+Western (Paramount Communications) that the parks would be renamed "Viacom's [Park Name]" or even "Blockbuster's [Park Name]" (since the parks were operated under the "Retail & Recreation Group" as part of Blockbuster immediately after Viacom acquired them...)

Who knows...they may rename the parks. Personally, I care much less about what the park is called, versus what they do with them as far as development. Personally, I'm not sure a return to the "classic" King's Island name would be such a bad thing...

I also think the survey seemed positioned to discourage the "CBS's Kings Island" naming convention. Maybe the marketing guys are just being proactive--having some data to support keeping the Paramount brand in case there's pressure within the new CBS to change it.


Sunday, July 10, 2005 9:48 AM

coasterguts said:
...and the amount of nudity (for lack of a better word) that 's in videos this day and age.

There is nothing wrong with that! LoL, must be the younger generation that dosn't give a damn about what we see on Tv. But aywho, I thnk that the MTV shouldnt be added to any of the names. They should just take off the Paramount part if they are going to. MTV's Kings Dominion just dosn't sound cool.


Sunday, July 10, 2005 11:16 AM
Count me in the bandwagon who would LOVE to see paramount parks lose the 'Paramount' prefix. I don't mind parks like Universal Studios or the Disney parks being named after their respective owners, because they go in 100% to theme their parks. Since Paramount didn't own these parks from the start, they presently tend to be an akward mix of movie/tv themed rides and traditional 'unthemed' rides. Even if Viacom continues to brand stuff in the park after their intellectual properties, at least changinig the names back is a start. I've often wondered if folks attending PKI or PKD have looked at the Eiffel Tower and thought 'What does the Eiffel Tower have to do with Paramount?'. At least PCW has a mountain. :)
Sunday, July 10, 2005 2:21 PM
If the parks lose the "Paramount" and found themselves having to re-name the rides, I wonder what you'd call IJ:ST.
I mean if they took away the theming and the name, what choices do you have left?
Cars on Crack, perhaps?;)

I think in all likelihood that even if Paramount is dropped, rides and attractions will remain the same. Too much hassle. You've got your spongebob's, top guns, nick zones...

Sunday, July 10, 2005 3:00 PM
MTV doesn't have the good rep it used to have. Nowadays, when someone mentions MTV, a lot of people will just roll their eyes. It used to be fun wondering what the next video was, when it was run like a radio station with pictures. Now it's just full of mindless half hour "reality" TV shows. (Reality show?...Whatever. How anyone can call such contrived pieces of made up crap "reality" shows is way beond my understanding.)

Umm..yea-the topic. I agree that "Paramount" is a strong title. I agree that if it aint broke, don't fix it. Either they should keep "Paramount's" or they should drop it, but I hope that they don't replace it with "CBS's" or "MTV's". Those titles do not demand the same kind of respect.

I wouldn't mind if they just called it "Spongebob Squarepanths' Kings Island", lol.

Headbanger Ball The Ride. That's funny Coasterphantom2. Ricky Rackman could do the autospeil and Rob Zombie could design the logo.


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