"Reflecting on the second straight year of declining attendance at its flagship park, Cedar Fair is mulling the idea of lowering ticket prices, Chief Executive Dick Kinzel said.
This is good news! I've always felt that regional park admission prices were too high! But nothing solves that problem better than owning an annual pass that works in multiple parks ;)
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*** Edited 9/27/2005 1:07:55 AM UTC by kRaXLeRidAh***
I read the article, and I followed the bit about the surveys indicating faster income growth in the attending guests than the general populace. But, aren't those precisely the sort of guests you want? The ones with extra income to spend on that $7.99 cheeseburger basket and the $5 guess-your-weight stand?
At some level, this is precisely the role that Geauga Lake and Michigan's Adventure fill---a lower price point "competitor".
Cheat cedar point by bringing a cooler than i guess would be better. You can do that at other places as well so i guess it works that you can cheat them in other places too.
Imagine the reception this idea would get on CBuzz if it were Burke talking about SFMM rather than Kinzel talking about CP.
*** Edited 9/27/2005 2:19:51 AM UTC by Brian Noble***
Now it'll cost $4.50 for a Mountain Dew.
It looks great for the GP with an ad campaign of lowered ticket prices, but my guess is they'll make it up somewhere else.
Here's a scary thought: Maybe they'll charge only 25.00 on an admission that'll get you on most of the rides and another 30.00 for a ride band that'll get you on the big coasters.
I can see the ad: Why pay for full price when you know granny won't ride TTD or the other marvelous coasters at CP?
Sure, thrill seekers have no problem paying over $40. We are the ones that usually buy season passes. I say keep the price where it is, but add more variety and family attractions...and include Soak City in the admission...attendance will climb because more families will go then.
Euro Disney's hotels were a huge bust when it opened because they only had the Magic Kingdom and people didn't have a reason to stay overnight. Things have improved now with the addition of the Studios park (though there has been some criticism of it).
include Soak City in the admission
Not. Gonna. Happen.
I still don't see the price as being too high compared to other entertainment options. Here are two examples.
Family of four, attending a Michigan football game. Tickets: $49 per person (and that's for weak opponents like Eastern Michigan. Notre Dame was $59). Parking: $30 at one of any number of locations close to the stadium. Food: figure one dog and one soda per person, plus maybe some kettle corn or a lemon chill or two, that's another $40. Total: $266. Half-day of entertainment.
Family of four, going skiing for the day at Boyne Highlands on a Saturday. Lift tickets: $47 per adult, $41 per child. Rentals: $30 per adult, $18 per child. Again, figure $40 for food (probably will be more than that, but...) Total? $312. Full day of entertainment.
Cedar Point: $46 per person admission. $9 parking. $60 in food. Total: $253. Full day of entertainment.
These all look pretty comparable to me.
First, the movie business isn't exactly gangbusters right now. Their attendance is suffering even as they "improve" the movie experience with stadium seating, sound, etc. Plus, you have Blockbuster, NetFlix and home theatres eating into the movie business.
Second, I didn't take into account fan loyalty when it comes to sporting events. People are willing to pay for personal seat licenses, high season ticket prices, crazy parking fees becase they are seeing THEIR TEAM. While Cedar Point has fans (as does WDW, King's Island and other parks) it is a small minority of their overall market compared to Columbus and the Ohio State Buckeyes or Cleveland and the Browns/Indians.
I'm not sure it is as fair a comparison as I originally thought.
OR coupons for a smaller gate discount but free T-shirts (basic white with the park logo and year on the back) on off-peak weekdays. Crazy? Perhaps! BUT you have greater perceived value and you send 15-20,000 billboards home a day.
As for myself, I'd pay anything.
Sorry but when people are paying $3 a gallon for gas, They sure as hell don't need the slap in the face $10 parking fees. $3 20oz drinks and $5 hamburgers.
This industries needed a overhaul for quite some time. I believe it will happen soon.
Chuck, who wonders why Kennywood and HW continue to gain or maintain without huge additions. Value and word of mouth beat advertising everytime.
We as enthusiasts find the cheapest ways to have fun at parks because we frequent them alot.
The average family of 4 that visits one time a year even with discounts on admission shell out alot of money for 1-days entertainment. Alot of times those families don't get to experience everything the park has to offer because certain family members won't go on everything, not enough time in 1 day to do it, or the park doesn't offer enough variety.
I see no problem with CP lowering admission because isn't in-park spending that these companies make the most profits? Same goes with SF doing this but their problems are far worse than lowering admission at this point.
And people bring up the other entertainment comparasons with pricing. However, alot of people feel that amusement parks, movie theatres, ballgames, concerts, etc. are equally ridiculous in what they charge so that theory really doesn't help.
The only place I don't mind being overcharged on things is at a zoo because I know that money is going to care for animals and not being put in the CEO's wallet.
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