Posted Wednesday, April 12, 2006 10:49 AM | Contributed by Jeff
Thanks to a new nationwide marketing campaign, the theme park formerly known as Busch Gardens Williamsburg, and before that as Busch Gardens, The Old Country, has taken a new name. The Williamsburg park is now Busch Gardens Europe, the Florida park has become Busch Gardens Africa.
Just goes to show that they should never have changed the original names to begin with, because Europe has always been referred to as, "The Old Country", and Africa has always been referred to as, "The Dark Continent".
Well maybe not always for either one, but they are definitely titles they people recognized these two areas of the world as, which is why Busch Gardens gave these parks their respective titles.
I personally think this is a good idea. Since they already have the different countries/areas in each park, it only makes sense. Have you ever often wondered why all the countries/areas in the park, when it's Busch Gardens Williamsburg or Tampa? Now it makes more sense to have Europe and Africa.
My take on the acronyms, it'll be BGW/E and BGT/A. I'll at least try to use those...I'll probably forget though ;)
I don't get it. How is this going to help with marketing. Are people suppose to think they are new parks, thus causing them to want to visit. if anything I think it will only cause confusion for non-enthusiasts. I think this is all together stupid. The name never should have been changed in the first place.
Bone head idea? Why? Why the bleepity flarb does it matter?
I saw the commercial the other day as I was getting ready for work, and noticed that they referred to the park as Busch Gardens Europe. I thought to myself, 'Hmm...they changed the name.' I then turned off the TV and I believe the thought exited my head it approximately 0.6 seconds, and returned exactly zero times until I saw this thread.
If attendance goes down, maybe I'll agree...but guess what? Not gonna happen...It's a name, folks. Git over it. :)*** This post was edited by Vater 4/14/2006 11:17:57 AM ***