Busch Gardens parks get name tweak

Posted Wednesday, April 12, 2006 10:49 AM | Contributed by Jeff

Thanks to a new nationwide marketing campaign, the theme park formerly known as Busch Gardens Williamsburg, and before that as Busch Gardens, The Old Country, has taken a new name. The Williamsburg park is now Busch Gardens Europe, the Florida park has become Busch Gardens Africa.

Read more from The Times-Dispatch.

Wednesday, April 12, 2006 11:19 AM
Why?
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Wednesday, April 12, 2006 11:49 AM
To quote Animal House:

WHY NOT?

I think it was a good idea, I kind of like the names, but whatever.

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Wednesday, April 12, 2006 12:10 PM
Busch Gardens Europe? Busch Gardens Africa? I thought this was the good 'ol U S of A!

Will I need to bring my passport when visiting Europe and Africa:)

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Wednesday, April 12, 2006 12:21 PM
Just goes to show that they should never have changed the original names to begin with, because Europe has always been referred to as, "The Old Country", and Africa has always been referred to as, "The Dark Continent".

Well maybe not always for either one, but they are definitely titles they people recognized these two areas of the world as, which is why Busch Gardens gave these parks their respective titles.

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Wednesday, April 12, 2006 3:35 PM
I think this is a lame idea.
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Wednesday, April 12, 2006 4:00 PM
DawgByte II's avatar No more BGT & BGW... looks like it's BGA & BGE...

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Wednesday, April 12, 2006 6:09 PM
I know Dawg! The first thing I thought is "what happens to our beloved acronyms!?!?!" We'll cope.
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Wednesday, April 12, 2006 7:19 PM
I personally think this is a good idea. Since they already have the different countries/areas in each park, it only makes sense. Have you ever often wondered why all the countries/areas in the park, when it's Busch Gardens Williamsburg or Tampa? Now it makes more sense to have Europe and Africa.

My take on the acronyms, it'll be BGW/E and BGT/A. I'll at least try to use those...I'll probably forget though ;)

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Wednesday, April 12, 2006 8:43 PM
I don't get it. How is this going to help with marketing. Are people suppose to think they are new parks, thus causing them to want to visit. if anything I think it will only cause confusion for non-enthusiasts. I think this is all together stupid. The name never should have been changed in the first place.
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Wednesday, April 12, 2006 10:02 PM
Raven-Phile's avatar I think it's easier for everyone now. I do agree, however - The Old Country and the Dark Continent were much cooler names.

-Josh

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Wednesday, April 12, 2006 10:29 PM
The reasons I heard for the former name change were thus:

They didn't want to offend the senior guests by referring to the park as "the OLD country"

They didn't want to offend any African Americans with the "Dark Continent" name.

Oh well, welcome to PC Land where no one can offend anyone.

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Thursday, April 13, 2006 12:27 AM
It is a very bad idea, and the new simple names are lame.

Why couldn't they had hired ME to come up with something? How about Busch Gardens European Adventure and Busch Gardens African Adventure?

I know, I know...I am a genius.

I agree 100% that it can only confuse those who do not follow the park industry as much as we do, but it will get people thinking and talking about BG parks.

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Thursday, April 13, 2006 7:46 AM
Well I'm gonna be on my way to Europe in an hour or so... perhaps I should have brought a book for the flight :\
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Thursday, April 13, 2006 9:30 AM
eightdotthree's avatar Adding the adventure to the end actually makes a lot of sense.
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Thursday, April 13, 2006 11:04 AM
TiggerMan's avatar This seems like a misplaced or incomplete idea to me.

If I heard it for the first time, I would think a park called "Busch Gardens Europe" would be located in EUROPE, not Williamsburg, VA.

While it would make the title longer, Dexter's suggestion of "Adventure" at the end would *possibly* clarify that the park isn't abroad.

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Thursday, April 13, 2006 6:29 PM
That is a very good idea. HOever, I think that the OLDE COUNTRY would have been a swell one too.
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Friday, April 14, 2006 1:02 AM
I wish Busch Gardens drop the new names and go back to BGW and BGT. It's a bone head ideal gone bad.
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Friday, April 14, 2006 11:17 AM
Vater's avatar Bone head idea? Why? Why the bleepity flarb does it matter?

I saw the commercial the other day as I was getting ready for work, and noticed that they referred to the park as Busch Gardens Europe. I thought to myself, 'Hmm...they changed the name.' I then turned off the TV and I believe the thought exited my head it approximately 0.6 seconds, and returned exactly zero times until I saw this thread.

If attendance goes down, maybe I'll agree...but guess what? Not gonna happen...It's a name, folks. Git over it. :)*** This post was edited by Vater 4/14/2006 11:17:57 AM ***

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Friday, April 14, 2006 10:48 PM
Blending of the two names:

Busch Gardens: Olde Europe
Busch Gardens: Wild Africa

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