Busch Gardens parks get name tweak

Posted Wednesday, April 12, 2006 10:49 AM | Contributed by Jeff

Thanks to a new nationwide marketing campaign, the theme park formerly known as Busch Gardens Williamsburg, and before that as Busch Gardens, The Old Country, has taken a new name. The Williamsburg park is now Busch Gardens Europe, the Florida park has become Busch Gardens Africa.

Read more from The Times-Dispatch.

Saturday, April 15, 2006 5:25 PM
The website shows the old names still on both parks.*** This post was edited by coasterkitty 4/15/2006 5:26:08 PM ***
Sunday, April 16, 2006 12:09 AM
Lord Gonchar's avatar Per the article:

"Busch Gardens still identifies itself as Busch Gardens Williamsburg on its Web site, but Gillespie said that will change within weeks."

The thing I noticed on the commercials is that they still keep the location (Williamsburg, Tampa) very visible along with the new Europe and Africa monikers. The margin for confusion is non-existent in the TV spots.

Monday, April 17, 2006 9:17 AM
I don't care for the name changes either. It would seem like the parks should actually be located in those locations to justify the name.
Monday, April 17, 2006 7:56 PM
i'm kind of surprised people are able to actually care enough to be upset by this.

"the old country" and "the dark continent" are definitely much cooler names, but whatever. i dont think anyone's going to accidentally book a flight to europe instead of williamsburg in order to ride Drachen Fire.

Wednesday, June 14, 2006 4:15 AM
:) For a fraction of a moment there - I was thinking, "Busch Gardens Europe - did I miss something? Is there another Alpengeist somewhere around Europe?"I think it would be more unambiguous if they put a ":" in between "Busch Gardens" and "Europe".
*** This post was edited by superman 6/14/2006 4:16:10 AM ***

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