Busch Gardens parks get name tweak

Posted | Contributed by Jeff

Thanks to a new nationwide marketing campaign, the theme park formerly known as Busch Gardens Williamsburg, and before that as Busch Gardens, The Old Country, has taken a new name. The Williamsburg park is now Busch Gardens Europe, the Florida park has become Busch Gardens Africa.

Read more from The Times-Dispatch.

The website shows the old names still on both parks.*** This post was edited by coasterkitty 4/15/2006 5:26:08 PM ***
Lord Gonchar's avatar
Per the article:

"Busch Gardens still identifies itself as Busch Gardens Williamsburg on its Web site, but Gillespie said that will change within weeks."

The thing I noticed on the commercials is that they still keep the location (Williamsburg, Tampa) very visible along with the new Europe and Africa monikers. The margin for confusion is non-existent in the TV spots.

I don't care for the name changes either. It would seem like the parks should actually be located in those locations to justify the name.
i'm kind of surprised people are able to actually care enough to be upset by this.

"the old country" and "the dark continent" are definitely much cooler names, but whatever. i dont think anyone's going to accidentally book a flight to europe instead of williamsburg in order to ride Drachen Fire.

:) For a fraction of a moment there - I was thinking, "Busch Gardens Europe - did I miss something? Is there another Alpengeist somewhere around Europe?"I think it would be more unambiguous if they put a ":" in between "Busch Gardens" and "Europe".
*** This post was edited by superman 6/14/2006 4:16:10 AM ***

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