Posted Wednesday, April 12, 2006 10:49 AM | Contributed by Jeff
Thanks to a new nationwide marketing campaign, the theme park formerly known as Busch Gardens Williamsburg, and before that as Busch Gardens, The Old Country, has taken a new name. The Williamsburg park is now Busch Gardens Europe, the Florida park has become Busch Gardens Africa.
Read more from The Times-Dispatch.
"Busch Gardens still identifies itself as Busch Gardens Williamsburg on its Web site, but Gillespie said that will change within weeks."
The thing I noticed on the commercials is that they still keep the location (Williamsburg, Tampa) very visible along with the new Europe and Africa monikers. The margin for confusion is non-existent in the TV spots.
"the old country" and "the dark continent" are definitely much cooler names, but whatever. i dont think anyone's going to accidentally book a flight to europe instead of williamsburg in order to ride Drachen Fire.
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