I'll link to the definition. It's nsfw. Pretty funny, or insulting, depending on your sense of humor.
-Travis
www.youtube.com/TSVisits
It's downward social comparison. Someone tries to create psychological distance from an identity they secretly fear being associated with. It’s a coping mechanism used to shore up self-worth through comparison rather than confidence in their own interests.
Walt Schmidt - Co-Publisher, PointBuzz
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