Valleyfair hires new ad agency

Posted Monday, November 21, 2005 2:02 AM | Contributed by Jeff

Valleyfair has tapped independent shop Gabriel deGrood Bendt as its lead advertising agency following a review, the shop announced. The Minneapolis agency's first task will be to develop a brand campaign for the Shakopee, Minn., client's 2006 season. The campaign, which will break in early spring 2006, is expected to include television, radio, outdoor and print work.

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