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Universal Orlando has in recent weeks ramped up advertising for the Wizarding World of Harry Potter, the highly anticipated addition scheduled to open next spring in Islands of Adventure. The resort has begun airing a television commercial on networks owned by corporate parent NBC Universal, signed a sponsorship deal with one of Britain's best-known travel companies and organized a grand-opening sweepstakes for Potter fans. Its sales staff is now using Wizarding World as a lure in some special-event pitches.
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