Universal Orlando starts to ramp up Harry Potter promotion

Posted | Contributed by Jeff

Universal Orlando has in recent weeks ramped up advertising for the Wizarding World of Harry Potter, the highly anticipated addition scheduled to open next spring in Islands of Adventure. The resort has begun airing a television commercial on networks owned by corporate parent NBC Universal, signed a sponsorship deal with one of Britain's best-known travel companies and organized a grand-opening sweepstakes for Potter fans. Its sales staff is now using Wizarding World as a lure in some special-event pitches.

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Islands of Adventure

We discussed WWoHP the other day while meandering around to get to the Dragons (seems they've fixed some of the problems with the pathing and such, but about 18 months too late, LOL). The thought was "with all they've done, all they're doing, the money lost due to the "substandard IoA experience" over the past 18 months, the amount already spent on promotion, etc., they'll need to make an enormous amout to cover all that"....

I have NO problem believing they'll make all that back, and MUCH more...this is the biggest thing in amusements since...hmmmm, either Space Mountain or Maggie.

So exciting that this is happening in my back yard.

Seeing the most recent construction pictures, I must admit I'm a little less jaded about the enterprise that I was originally. Looks great!

"I go out at 3 o' clock for a quart of milk and come home to my son treating his body like an amusement park!" - Estelle Costanza

janfrederick said: Looks great for a shopping mall!

Fixed that for ya Eric :)

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