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After appearing in two Super Bowl commercials last year to promote Paramount's third "Transformers" and Chevy's Camaro, Hasbro's robots are back to hype Universal's new theme park ride. A 30-second spot starring Optimus Prime and Megatron will air during NBC's pre-show of the Big Game on Feb. 5 to kick off the ad campaign for Transformers: The Ride 3D, which Universal Studios Hollywood opens in May.
Read more from Variety.