TV spot for Universal Studios Hollywood's Transformers ride will air during Super Bowl

Posted Thursday, February 2, 2012 10:57 AM | Contributed by Jeff

After appearing in two Super Bowl commercials last year to promote Paramount's third "Transformers" and Chevy's Camaro, Hasbro's robots are back to hype Universal's new theme park ride. A 30-second spot starring Optimus Prime and Megatron will air during NBC's pre-show of the Big Game on Feb. 5 to kick off the ad campaign for Transformers: The Ride 3D, which Universal Studios Hollywood opens in May.

Read more from Variety.