Posted Sunday, February 10, 2008 9:43 PM | Contributed by Jeff
Disney is embarking on a $1.1 billion, five-year effort to get California Adventure on track. The blueprints call for ripping out ho-hum rides and adding elaborate new ones, rebuilding the park’s entrance — a hodgepodge of turnstiles, a miniature Golden Gate Bridge and pastel tile murals — to shift the focus to Disney iconography. In June, Disney will unveil a glimpse of the shoot-for-the-moon bet it is making on California Adventure’s makeover, with the introduction of a ride called Toy Story Mania. More than three years in the making, and estimated to cost about $80 million, the attraction essentially puts guests inside a video game.
Read more from The NY Times.