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[Ed. note: While not strictly industry news, the popularity of the SpongeBob character and licensed use at various theme parks makes it a somewhat relevant story. -J]
He lives in a pineapple under the sea but has fans in more than 170 countries, a theme-park ride and is one of the best-connected celebrities in the world. Now cartoon character SpongeBob SquarePants is celebrating his 10th anniversary on television, a major milestone for any star.
Read more from Reuters.