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Visitors to the newly updated Spaceship Earth ride at Epcot might experience the ride and miss the show. Or they might experience the 26-year-old ride with a few new updates and spins, and catch the bevy of interactive games in the post-show area. And still, they might neither notice nor care about the real significance of the deal behind them, a pact that ties Walt Disney World and the global technology company Siemens AG with the kind of multifaceted partnership that illustrates how Disney World sells itself not just as a theme park but also as a marketing venue for all sorts of companies.
Read more from The Orlando Sentinel.