Posted Wednesday, February 27, 2008 10:56 AM | Contributed by Jeff
Visitors to the newly updated Spaceship Earth ride at Epcot might experience the ride and miss the show. Or they might experience the 26-year-old ride with a few new updates and spins, and catch the bevy of interactive games in the post-show area. And still, they might neither notice nor care about the real significance of the deal behind them, a pact that ties Walt Disney World and the global technology company Siemens AG with the kind of multifaceted partnership that illustrates how Disney World sells itself not just as a theme park but also as a marketing venue for all sorts of companies.
Read more from The Orlando Sentinel.
It's also interesting how Epcot can do marketing without it being offensive and distracting like a certain chain.
Siemens' primary sales are to the military: plutonium and electronic communication systems, this according to their annual report.See the film "Charlie Wilson's War".
*** This post was edited by Bill 2/27/2008 6:06:53 PM ***
It's weird they would decide to spend so much on advertising in the states. I don't think most of their products are available here. Although considering how much DW is an international destination, it kinda makes sense.
My nine year old daughter---who would power-ride RnRC and ToT for the week if I let her---got off it and said something I've never heard her say before:I want to ride that again, and I don't care how long the line is.
The your-faces-on-a-video ending that the purists decry was a gold-plated hit with her.
*** This post was edited by Brian Noble 3/2/2008 8:57:17 PM ***
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