Nickelodeon licenses brand for 14 attractions at Blackpool's Pleasure Beach

Posted | Contributed by Jeff

Nickelodeon, the number-one entertainment brand for kids, and Pleasure Beach Amusement Park, one of Britain's top tourist attractions, today announced a licensing partnership to develop the first Nickelodeon-branded attraction in the U.K. Nickelodeon's popular shows and characters will come to life with more than 14 attractions covering an area of 6 acres at Pleasure Beach. Construction on "Nickelodeon Land" will begin this fall and the grand opening is scheduled for the spring of 2011.

Read the entire press release on PR Newswire.

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