Nickelodeon licenses brand for 14 attractions at Blackpool's Pleasure Beach

Posted Tuesday, July 27, 2010 11:58 AM | Contributed by Jeff

Nickelodeon, the number-one entertainment brand for kids, and Pleasure Beach Amusement Park, one of Britain's top tourist attractions, today announced a licensing partnership to develop the first Nickelodeon-branded attraction in the U.K. Nickelodeon's popular shows and characters will come to life with more than 14 attractions covering an area of 6 acres at Pleasure Beach. Construction on "Nickelodeon Land" will begin this fall and the grand opening is scheduled for the spring of 2011.

Read the entire press release on PR Newswire.

Tuesday, July 27, 2010 12:03 PM

Amanda did something right! Can we have a moment of silence in honour of this unique occasion? ;)

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Tuesday, July 27, 2010 4:08 PM

I'm so disappointed, I wanted some sculptures, statues and a bistro in that area. Why couldn't she take down the Grand National or Big Dipper and build it there instead. Lol.

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Tuesday, July 27, 2010 4:12 PM

I started to wonder if Nick could be that big in Europe, when I remembered the doc I saw on Spongebob with translations in about a dozen different languages.

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Tuesday, July 27, 2010 4:28 PM

I don't know as I haven't got kids, but I don't think Nick is that big in the UK, we get the Nickelodeon channel on satellite and cable, but not in the standard package.

The current Beever Creek kids area has a lot of charm and character and it will see the Pleasure Beach moving away from its tradition which Amanda seems intent on doing.

Nickelodeon is a successful brand, and while I don't think it will be a big draw initially, I can see kids wanting to go back more than they would now.

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Tuesday, July 27, 2010 6:21 PM

I didn't think Nick were a huge draw? But I don't have kids.

Beaver Creek is pretty quaint. I wonder what'll happen to the existing rides? Sure a few will be rethemed but convinced there will have to be some 'new' rides?

One article mentions a river ride - assume this is the existing log flume?

I wonder if the Space Invader structure will be included in this?

Rick.

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