More attendance records toppled, Holiday World plans expansion

Posted Monday, August 12, 2002 4:46 AM | Contributed by Raven Maven

For the second week in a row, attendance records at Holiday World & Splashin' Safari have been shattered as a record number of visitors vacationed at the theme and water park combo.

“We’re taking a hard look at what ride or attraction to add for next season,” says Will Koch, the parks’ president. “The key words in our 2003 expansion search are ‘quality’ and ‘capacity.’”

Koch says this year's attendance explosion has caused him to be faced with a new challenge. “In the past, it's always been ‘build it and they will come,’” he explains. “But for 2003, it's ‘they’re coming—so build something!’”

Overall, seasonal attendance at Holiday World & Splashin' Safari continues to surpass last year's record season by 21 percent.

Saturday, August 10, a record number of 16,222 guests visited the parks, toppling the record set just last Saturday. In addition, the parks set a new weekday record of 11,722 on Friday. And the week of August 5 through 11 surpassed the previous week’s record attendance by 13 percent, as the parks hosted nearly 80,000 visitors.

Although Koch has not yet made a decision regarding what to add to Holiday World & Splashin' Safari for the 2003 season, he promises to make a decision and announce the parks’ expansion project in the fall.

Visit the official Holiday World site.

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