Mobile games are integrated into Disney theme park experiences

Posted | Contributed by Jeff

The “Play Disney Parks” app, which launched June 30 and is only playable in Disney theme parks, is the first product from the Imagineers and The Walt Disney Company’s digital guest experience division that aims to capitalize on the game development bandwidth inside the company (Disney Interactive was also involved) and the ubiquity of gaming in today’s world.

Read more from Variety.

Comments: 6