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Mars Snackfood US and Six Flags, Inc. announced a major expansion of an existing sponsorship agreement, naming the manufacturer's products as the "Official Candy" and the "Official Ice Cream Premium Novelty" for all Six Flags Theme Parks in the country. During the five-year agreement, Mars Snackfood US will have exclusive marketing rights for all pre-packaged candy (both sugar and chocolate-based) for in-market promotion and in-park advertising on the Six Flags Media Networks.
Read the press release on PR Newswire.