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Last week, SeaWorld Parks and Entertainment CEO Joel Manby — and SeaWorld — finally succumbed to the new reality. The company announced that SeaWorld parks would gradually phase out their iconic orca-trick shows over the next few years and begin a difficult transition. The new mission of the parks in Orlando, San Antonio and San Diego would be to provide “experiences that matter” by leveraging a marine-life conservation theme, instead of thrilling audiences to expertly choreographed play between human trainers and natural killers that could gut their masters within seconds if they chose to.
Read more from Forbes.