Manby says SeaWorld pivot was necessary to avoid "losing battle"

Posted | Contributed by Jeff

Last week, SeaWorld Parks and Entertainment CEO Joel Manby — and SeaWorld — finally succumbed to the new reality. The company announced that SeaWorld parks would gradually phase out their iconic orca-trick shows over the next few years and begin a difficult transition. The new mission of the parks in Orlando, San Antonio and San Diego would be to provide “experiences that matter” by leveraging a marine-life conservation theme, instead of thrilling audiences to expertly choreographed play between human trainers and natural killers that could gut their masters within seconds if they chose to.

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