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On Wednesday, the Mall of America's owners announced that SpongeBob SquarePants, Dora the Explorer, Jimmy Neutron and other Nickelodeon characters will take the places formerly held by Peanuts and the Gang at Camp Snoopy. The 10-year licensing agreement with Nickelodeon, the children's cable TV network owned by media giant Viacom, could help dispel lingering doubts among some retail observers about whether the mall had lost its way, and could give it some extra momentum as it prepares to double in size.
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