IAAPA says "experience economy" pushes theme park spending up 5% to $44.8 billion last year

Posted | Contributed by Jeff

Worldwide spending on theme parks surged by 5% to a record $44.8 billion last year driven by the increasing importance to consumers of posting photos on social media from fairytale locations. Known as the experience economy, this trend is particularly common with millennials. Their magic touch on the theme park industry is revealed in the 2018 Global Theme and Amusement Park Outlook report from the International Association of Amusement Parks and Attractions (IAAPA).