Hong Kong Disneyland offering student pass on missed attendance goals

Posted Tuesday, August 21, 2007 9:17 AM | Contributed by Jeff

Hong Kong Disneyland is targeting the youth market with a raft of new measures, including a new student annual pass that offers a 30 percent discount. The concessions came amid reports that attendances in the park's second year might not reach four million - falling short of the 5.2 million recorded in the first year and well below government and company expectations.

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