Posted Tuesday, August 21, 2007 9:17 AM | Contributed by Jeff
Hong Kong Disneyland is targeting the youth market with a raft of new measures, including a new student annual pass that offers a 30 percent discount. The concessions came amid reports that attendances in the park's second year might not reach four million - falling short of the 5.2 million recorded in the first year and well below government and company expectations.
Read more from The Standard.
Hong Kong Disneyland is in a culturally different market that much is true, but they do compete with the popular Ocean Park, which is similar to a Busch Gardens. I don't think Disney appreciated that they couldn't build a premium priced park with less attractions than Ocean Park. Now, they are forced to discount admissions in order to attract guests.
In it's current form, imo, it doesn't deliver the Disney difference in quality of attractions. For example, the teacup ride, carousel and the dumbo spinner are the marquee rides of Fantasyland for now. That's a problem to think that re-dressed carnival rides are e-tickets. 1 ride in Adventureland/Pirateland, 3 in T-Land and the orbiter carnival ride, and that's it for actual rides. But man, that hotel is stunning.
I think if they do get POTC open in 2011 as rumors suggest, they will be in much better shape for future growth. That is the kind of ride that no other theme park operator can compete against, unlike carnival spinner rides and 3D movies. They will most likely be struggling to hit their numbers for quite some time.
Compare to Ocean Park which we did the next day and only got half done in about 6 hours...
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