Disney World targeting growth with family reunions

Posted Wednesday, September 24, 2003 4:56 AM | Contributed by Jeff

Walt Disney Co. is about to roll out a welcome mat for big families, aiming to lure still-hesitant vacationers back to its largest theme park by making Disney World a hub for family reunions, the parks chief said on Tuesday. By doing so, the world's largest theme park company expects to capitalize on one of the few bright spots in the travel business and help assure moderate growth next year at its most profitable unit, Disney Parks and Resorts President Jay Rasulo told Reuters in an interview.

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