Disney World targeting growth with family reunions

Posted | Contributed by Jeff

Walt Disney Co. is about to roll out a welcome mat for big families, aiming to lure still-hesitant vacationers back to its largest theme park by making Disney World a hub for family reunions, the parks chief said on Tuesday. By doing so, the world's largest theme park company expects to capitalize on one of the few bright spots in the travel business and help assure moderate growth next year at its most profitable unit, Disney Parks and Resorts President Jay Rasulo told Reuters in an interview.

Related parks

Disney's Animal Kingdom
Disney's Hollywood Studios
Epcot
Magic Kingdom

Oh No!! This is horrible. I hope my grandmother doesn't see this. The last big family trip to Disney was an absolute nightmare. Every married couple there was on the brink of divorce by the time we left, and on top of that she made us eat at Perkins every single day.

You must be logged in to post