Disney taps Communist Party to introduce Mickey to Chinese

Posted Thursday, September 23, 2004 9:34 AM | Contributed by Jeff

Walt Disney Co. said it had partnered "Youth Palaces" run by China's Communist Youth League to build awareness of its stories and characters in the mainland ahead of the opening of a Hong Kong Disneyland theme park in late 2005 or early 2006.

Read more from Reuters.

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