Disney taps Communist Party to introduce Mickey to Chinese

Posted Thursday, September 23, 2004 9:34 AM | Contributed by Jeff

Walt Disney Co. said it had partnered "Youth Palaces" run by China's Communist Youth League to build awareness of its stories and characters in the mainland ahead of the opening of a Hong Kong Disneyland theme park in late 2005 or early 2006.

Read more from Reuters.

Thursday, September 23, 2004 10:59 AM
Conservative Walt is rolling over in his grave
Thursday, September 23, 2004 11:51 AM
janfrederick's avatar This is too much to fathom! Here we are exporting Main Street to Mainland China.

Jim, don't you mean that he's rolling over in his cryogenic tank? ;)

Thursday, September 23, 2004 4:03 PM
It is rather ironic that a company built by a fiercely patriotic man who loved America's freedom is tapping the communist party for product awareness.

I guess they have to do this, seeing as how the park is likely going to bomb when it opens. They'll have less to do than at California Adventure if I'm not mistaken. At least the Disney board is finally searching for new leadership.


Thursday, September 23, 2004 5:04 PM
What the heck is Disney thinking use the money to build something besides just leave off micky mouse and co.
they need rollercoasters at their park to live longer company wise.

Is this like the 30th park now they need a breakout coaster
as of now i cant think of one space mtn. but thats it. THEY DONT EVEN HAVE AN INVERSION AT ANYAMERICAN PARKS, i think right? At California Adventure is it good?

Thursday, September 23, 2004 5:19 PM
TTDAdrenaline's avatar The California park has its signature coaster sporting one loop, placed beside the lift hill that has two circles painted on it, making a mickey mouse symbol
Thursday, September 23, 2004 5:28 PM
While Disney has added attractions such as Rock 'n Roller Coaster and California Screaming, they are mainly FAMILY parks. Adding more loops to California Adventure isn't going to do anything for that struggling park, as the crowd over at Disneyland is more likely to come over when they see rides that are geared for the family. Rides such as Splash Mountain and the Haunted Mansion have the greatest drawing power, and therefore the China park needs rides like those to attract a healthy crowd.
Thursday, September 23, 2004 6:15 PM
I nominate Wmvcardnil for the next CEO of The Walt Disney Company. Clearly, they know the score.
Thursday, September 23, 2004 10:12 PM
Jeff's avatar Wow, so many experts on the Hong Kong tourism industry!

Remember that the Chinese government is partially floating the bill for this park. It's in their best interest to get butts in the park when it opens.

Friday, September 24, 2004 12:39 AM
To me one of the major issues with the park is not location or politics...it's content. One report in HK came out saying "People will be done with the park in 4 hours. Space Mountain is the star attraction. No Pirates, Mansion, Small World, BTM, Splash M, and more.

Communists or not, this is the first modern Magic Kingdom to open what many will feel is an "incomplete park". (Of course, I can't speak for the Hong Kong GP) EuroD opened with all the E Tickets it has now, didn't it? Tokyo opened with all the E tickets at the time, and added more as they were developed stateside, etc.

*** This post was edited by Peabody 9/24/2004 12:55:18 AM ***

Friday, September 24, 2004 10:11 AM
Jeff's avatar People have said the same thing about DCA and Animal Kingdom, and over time, both have grown and expanded. I wouldn't worry about it much.
Friday, September 24, 2004 11:05 AM
rollergator's avatar Mainland China is THE market to be in during the next 20 years...IF the park does well (and I expect it would with the Gov't backing), this could be the *growth park* that Disney has been looking for...

The Orlando market has been VERY very good to Disney over the years, but it seems painfully obvious to this Floridian that the market here is becoming glutted with competitors...SoCal as well. International investment has been, and is, and will be, the way for companies to grow...."Welcome to the world of Tomorrow"(land)!

P.S. As with most good comedy, that last line was borrowed (and subsequently altered) from Matt Groening's greatest contribution to SciFi and cartooning, Futurama!

This post brought to you by Mom's Friendly Robot Co...:)

Friday, September 24, 2004 2:33 PM
You make a good point Jeff, but both Animal Kingdom and DCA didn't even come close to meeting the Disney Corp.'s expectations of attendence and profit in the first 5 years. The GP complained AK was a just a zoo (leading to the "Notazoo" promotion) with only 2 or 3 attractions, and GP complaints about DCA lacking enough major attractions. I remember reading the projected attendence for DCA in the first year, and the actual numbers after that year were something like 40% of what the company expected. Even this year, DCA didn't get the jump they expected with the new Tower. The 2nd park in Europe is reported to be dismal beyond the 2 newest stateside parks. I like those parks (haven't been to Euro.), but Disney doesn't care what I think, they just care about the bottom line.

Now this new one, even missing many staple Magic Kingdom elements, could be unlike anything ever seen in mainland China or contenental Asia since there is no park like it outside of a flight to Tokyo....could be a smash hit!

*** This post was edited by Peabody 9/24/2004 2:35:57 PM ***

Friday, September 24, 2004 5:33 PM
Thank you everyone I am on my way to take over lol brb

My comment about flips was like they get little kids and their moms no teens or whatever why would people in china come to this park why is it going to be so good. JUST GO TO NAGISHIMA SPA LAND. 2 words steel dragon

Friday, September 24, 2004 7:42 PM
Um....what the heck are you talking about,. Theat made no sense.

First, "flips" draw no one to any park, especially a Disney Park. Second, steel dragon has no loops, so I don't know what your point is there. Third people are going to go because it's Disneyland...that's all the reason they need.


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