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If all goes as planned, newspaper readers, magazine subscribers, radio listeners and television viewers will face waves of feature stories about Walt Disney World during the next few months. The attention will be a result of a carefully orchestrated media campaign in which several hundred writers, travel editors and TV producers from around the world were invited to Disney World for three days earlier this month. Disney World spent hundreds of thousands of dollars paying for the airfare and hotel rooms, and throwing lavish parties.
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