Posted Thursday, October 30, 2003 3:51 AM | Contributed by Jeff
If all goes as planned, newspaper readers, magazine subscribers, radio listeners and television viewers will face waves of feature stories about Walt Disney World during the next few months. The attention will be a result of a carefully orchestrated media campaign in which several hundred writers, travel editors and TV producers from around the world were invited to Disney World for three days earlier this month. Disney World spent hundreds of thousands of dollars paying for the airfare and hotel rooms, and throwing lavish parties.
Read more from AP via Delaware Online.
Their first significant foray into the genre was the little-known "I'm Going to Disneyland" spots. Sarcastically speaking. Not a bad start, huh? That was so well known that a 90's alternative band called "da-da" penned the tune "Dizz-knee-land" which mocked the commercial with lines like, "I just flipped off President George...I'm going to Dizz-knee-land."
For all the criticism Eisner takes he was instrumental in rejuvenating the parks with these types of ideas (some stories attributed the campaign to Eisner's wife. Supposedly, she and Michael were dining with the winner of the America's Cup race when she asked the guy what he was doing next. His response? You guessed it.). Not coincidentally, the massive building boom at WDW occurred during the 90's and the Disney Decade.
As for this idea of comping travel reporters it too isn't new to Disney but I am surprised more companies aren't following suit.*** This post was edited by wahoo skipper 10/30/2003 9:12:23 AM ***
Fly 'em out to some exotic locale, feed 'em loads of food, put 'em up at a swanky hotel, and then let 'em play with your latest toys (sometimes even on closed race courses). How could you say no?
"Everybody has desperate days of quiet questioning.
Everybody has times when they feel like they don't fit in."
- Color Theory, So Many Ways, 2001
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