Disney collecting mounds of big data at Walt Disney World to offer a streamlined experience

Posted Tuesday, January 21, 2014 9:09 AM | Contributed by Gemini

After a visit to Disney World, MailChimp Chief Data Scientist John Foreman offers his take the practice of digitally tracking consumers in the physical world.

Related parks

Disney's Animal Kingdom
Disney's Hollywood Studios
Epcot
Magic Kingdom

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