Disney collecting mounds of big data at Walt Disney World to offer a streamlined experience

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• Disney collecting mounds of big data at Walt Disney World to offer a streamlined experience

Posted Tuesday, January 21, 2014 9:09 AM | Contributed by Gemini

After a visit to Disney World, MailChimp Chief Data Scientist John Foreman offers his take the practice of digitally tracking consumers in the physical world.

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