Cedar Fair will retain Nickelodeon license for at least three years at Carowinds, dropping Paramount

Posted Monday, May 7, 2007 9:29 AM | Contributed by Jeff

Cedar Fair is stripping away Carowinds' former identity by dropping major licensing agreements, a process that essentially de-Paramounts the amusement park. Only one notable contract will be kept in place for at least three more seasons. That's with New York-based Nickelodeon Networks -- keeping characters SpongeBob Squarepants and Dora the Explorer in the Carolinas along with the park's signature daily parade.

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