[Ed. note: The following is an excerpt of a press release. -J]
Cedar Fair (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, has created a way to make the wait time for its most popular rides and attractions fun and entertaining this summer with the debut of FunTV.
Designed to engage, entertain and enhance the overall guest experience, FunTV is broadcast on large outdoor HD screens with full audio in the queue area of more than 120 top thrill and family attractions across Cedar Fair’s parks. Taking guests behind the scenes of an amusement park, FunTV offers original programming and other content designed to help them plan their day. Other features include park trivia, news, real-time weather, sports, interactive games and music videos.
“FunTV provides a great avenue for advertisers to reach an in-demand audience, delivering more than one billion impressions to teens, adults and families with young children in an ideal environment,” said Cedar Fair Entertainment Company’s Chief Operating Officer, Richard Zimmerman.
This new digital platform spans across all 11 Cedar Fair Entertainment Company parks, including Cedar Point, Knott’s Berry Farm, Kings Island and Canada’s Wonderland, and will reach more than 23 million guests annually.
Time Warner Cable Media, the advertising arm of Time Warner Cable Inc. serves as the exclusive advertising representative for FunTV. Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting 15 million customers to a rich range of home entertainment, information and each other.
“The arrangement with Time Warner Cable Media provides added value for our guests, investors and advertisers,” added Zimmerman. “This digital media engagement provides us a platform for a larger in-park marketing program to create a high-impact, fully-integrated strategic alliance program.”
FunTV is powered by Reflect Systems, a full-service provider of digital media solutions based in Dallas, TX, and is a member of the Digital Place-Based Advertising Association (DPAA).
Read the entire press release from Cedar Fair.