Cedar Fair introduces FunTV in queues, partners with advertising unit of Time Warner Cable

Posted Tuesday, July 1, 2014 10:04 PM | Contributed by Jeff

[Ed. note: The following is an excerpt of a press release. -J]

Cedar Fair (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, has created a way to make the wait time for its most popular rides and attractions fun and entertaining this summer with the debut of FunTV.

Designed to engage, entertain and enhance the overall guest experience, FunTV is broadcast on large outdoor HD screens with full audio in the queue area of more than 120 top thrill and family attractions across Cedar Fair’s parks. Taking guests behind the scenes of an amusement park, FunTV offers original programming and other content designed to help them plan their day. Other features include park trivia, news, real-time weather, sports, interactive games and music videos.

“FunTV provides a great avenue for advertisers to reach an in-demand audience, delivering more than one billion impressions to teens, adults and families with young children in an ideal environment,” said Cedar Fair Entertainment Company’s Chief Operating Officer, Richard Zimmerman.

This new digital platform spans across all 11 Cedar Fair Entertainment Company parks, including Cedar Point, Knott’s Berry Farm, Kings Island and Canada’s Wonderland, and will reach more than 23 million guests annually.

Time Warner Cable Media, the advertising arm of Time Warner Cable Inc. serves as the exclusive advertising representative for FunTV. Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting 15 million customers to a rich range of home entertainment, information and each other.

“The arrangement with Time Warner Cable Media provides added value for our guests, investors and advertisers,” added Zimmerman. “This digital media engagement provides us a platform for a larger in-park marketing program to create a high-impact, fully-integrated strategic alliance program.”

FunTV is powered by Reflect Systems, a full-service provider of digital media solutions based in Dallas, TX, and is a member of the Digital Place-Based Advertising Association (DPAA).

Read the entire press release from Cedar Fair.

Tuesday, July 1, 2014 10:17 PM

They talk about advertising on the Fun TV. I think that advertising there is a bit annoying. I'm willing to put up with the ads that they have shown for things like the All Day Dining, as it is advertising for things at Cedar Point. If they start showing ads for things that are not relevant to spending a day at Cedar Point, then I think I'll be very annoyed.

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Tuesday, July 1, 2014 10:45 PM

No worries, with CP past record, the tvs will be cob web- bug covered and not not working within a year.

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Tuesday, July 1, 2014 11:31 PM

I wonder if revenue from the Fast Lane helped pay for that.

Maybe they're just trying to distract the people in the queue lines from the people walking past them. I may just bypass the Fast Lane to catch a little of that, if the line is short that is.

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Wednesday, July 2, 2014 7:41 AM

0g said:
They talk about advertising on the Fun TV. I think that advertising there is a bit annoying. I'm willing to put up with the ads that they have shown for things like the All Day Dining, as it is advertising for things at Cedar Point. If they start showing ads for things that are not relevant to spending a day at Cedar Point, then I think I'll be very annoyed.

Seriously? Tell me, where do you go, ever, that you don't see advertising? The movies, the arena, the bar, the bus, the restaurant, the elevator, heck, even the men's room. Doesn't your softball team get a sponsor each year that expects their name to be printed on the back of your shirts? Ever been to Six Flags? The last time I was there I noticed a constant barrage of ads for all kinds of things, on announcements, their tv system, the stairs, the banner poles, and even the ride vehicles. I felt like I was in one big commercial the entire time. By comparison, Cedar Point is the least of the offenders.

Sponsorships are a big part of theme parks these days and it means big money. A sponsor comes on board and supplies and/or sells their product or service and they in turn are promoted in some way by the park. These days anyone who would leave revenue from advertising on the table would be foolish.

And to me, forty five minutes to an hour of nothing but FastLane and All Day Dining ads? Now, that would be annoying.

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Wednesday, July 2, 2014 10:26 AM

I don't really have an opinion on this one way or the other, but every time I think of TVs in the queue, I'm reminded of the insufferable Wayne's World video that ran in a loop during Hurler's first several years of operation.

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Wednesday, July 2, 2014 12:55 PM

Having made my way past the Red Gold signs and the Meijer promotions and the Toft's signs and the Coca-Cola signs, perhaps on my way to Luminosity powered by North Coast Container and Marathon, commercials on Fun TV wouldn't be much of an issue to me. Advertising is just part of the big park landscape.

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Wednesday, July 2, 2014 1:01 PM

Nothing infuriates me more while waiting in line, than those games in the queue for Space Mountain.

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Wednesday, July 2, 2014 1:08 PM

Um..... ok.....

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Wednesday, July 2, 2014 2:41 PM

The "wrapped" coaster trains at SF parks are too much, those make me cringe. Everything else, I can tolerate.

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Wednesday, July 2, 2014 3:15 PM

I have walked past the TV's at Dorney a couple of times this year. It looks like music videos are played the most with some trivia and other games with a few ads for items in the park. At Great Adventure, the TV's play regular ads and it doesn't really bother me since I usually ignore the programming anyway.

Last edited by YoshiFan, Wednesday, July 2, 2014 3:15 PM
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Wednesday, July 2, 2014 5:47 PM

I guess complainers would rather pay $100 to get in for a day and have longer breaks between major park additions...

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Wednesday, July 2, 2014 10:27 PM

Yeah, there are ads all over the place. I guess it could be that the queue TVs are new, and I'm not desensitized enough to ignore them just yet.

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Thursday, July 3, 2014 2:37 AM

I love to complain about the people who complain about stuff. lol

But seriously, who actually likes to watch advertisements while watching TV? I quickly find the mute button because most advertisements are designed to get your attention, usually by being annoying.

Are more subtle advertisements more effective? I think just maybe. I view the subtle ads in more a positive way. I view the in-your-face loud annoying ads as telling me what I might want to stay away from. But that's just me.

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