BBC ready to partner with theme parks to promote its IP

Posted | Contributed by Jeff

The BBC, which now boasts several of the world’s most popular entertainment brands, from Sherlock, Doctor Who and Call the Midwife to Top Gear, is to compete with US theme park giants Disney, Paramount and NBC Universal, in a multibillion-pound race to build hi-tech visitor attractions around the globe. It is developing 3D filmed experiences for new theme parks abroad, as well as for a vast Paramount London site by the Thames in Ebbsfleet, Kent. Another new BBC entertainment venture in Asia is to be unveiled later this month.