BBC ready to partner with theme parks to promote its IP
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The BBC, which now boasts several of the world’s most popular entertainment brands, from Sherlock, Doctor Who and Call the Midwife to Top Gear, is to compete with US theme park giants Disney, Paramount and NBC Universal, in a multibillion-pound race to build hi-tech visitor attractions around the globe. It is developing 3D filmed experiences for new theme parks abroad, as well as for a vast Paramount London site by the Thames in Ebbsfleet, Kent. Another new BBC entertainment venture in Asia is to be unveiled later this month.
Read more from The Guardian.
in a multibillion-pound race
Dude, the US has that race in the bag already. Like, not even close.
...oh wait...different "pound."
Next thing you know, PBS will get into the act. Oh wait a minute...Sesame Place, Sea World Sesame Street attractions, etc.
I picture that being a dark ride where one of the scenes has you watching Carson and Mrs. Patmore have an awkward conversation about his sex life with Mrs. Hughes.
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