Valleyfair! Logo

What I don't undetsand is why CF just acknowledge that each park they own can be it's own entity and then claim the CF "brand" connection?

For example. At the end of a commercial they could say something like..."Valleyfair! A Cedarfair park. Minnesota's Cedarfair park."

Or, "...your CF park."

On the marquees. Put the CF logo underneath without having to replace the whole sign.

This homoginization (sp) that appears to be happening is very disturbing. If this continues we will start to see them selling t-shirts with one park's name and a picture of a coaster from a different park on it like SF does.

*** Edited 2/15/2008 6:47:20 PM UTC by WildThingNative***

I've heard that they're considering standardizing employee uniforms across the chain too.

The one thing that used to tell me I was at a CF park was the candy cane measruing stick they use on the kids to check their heights.

That was enough for me.

*** Edited 2/15/2008 6:51:41 PM UTC by WildThingNative***

LOL...I can see them now. A subtle variation on the SF shirts.

"Please don't smoke, because that lowers corporate ROI". :)

How about a shirt with a tie print?

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WildThingNative said:
This homoginization (sp) that appears to be happening is very disturbing. If this continues we will start to see them selling t-shirts with one park's name and a picture of a coaster from a different park on it like SF does.

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Years ago, I saw a Dorney shirt for sale at the park that featured a coaster with a corkscrew in the background.

Can you imagine the reaction of every park guest who looked at that shirt?

"There's no corkscrew at Dorney Park!...I'm not buying that shirt!"

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WildThingNative said:
What I don't undetsand is why CF just acknowledge that each park they own can be it's own entity and then claim the CF "brand" connection?

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It seems as if the company wants you to think that [your local CF park] is pretty much a copy of Cedar Point. Look at how most Cedar Fair parks are shown on the internet and in print- you see a coaster lift hill that looks like it belongs to Magnum, a drop ride that looks like Power Tower... I don't know what the goal is. Do that many people know of Cedar Point? Are that many people going to make the connection between Cedar Point and their home park that might look like Cedar Point?

^Unless they bought the season pass, but this girl who was a friend of my homecoming date last year went to Cedar Point and she told me and I was shocked that people besides coaster enthusiasts knew about it.

They don't want anyone to think it's a copy of Cedar Point. People outside of Ohio don't even know what Cedar Point is.

I've always thought that "Knott's" was their strongest/most recognizable brand, but I suspect pride and ego keep them from going with "Knott's Cedar Point," "Knott's Michigan Adventure," "Knott's World of Fun" etc.

Here in Indiana, people know and love Cedar Point. Actually, even my friends (non enthusiasts) who came here from Louisiana know what Cedar Point is and have been there a time or two.

^^ I agree with CPJ there on that part. If they want to be reconized as a brand they should have a header name like Cedar Fair's Cedar Point, even Knott's Cedar Point, or come up with a new brand name to put in fronti of their parks. (But don't use the same marketing company they paid to rename their rides at the old Paramount parks, Flight Deck is just a poor name).

FWIW, Worlds of Fun has three different logos that they are using now. The "corporate logo" with the CFLP icon and boring font, the original font logo with the balloon and then a new one that they rolled out this season which is a combo of the corp and the original.

While the font has changed on the publications for WOF, the classic font is still used in the parks and can still be found on the landmark balloon sign on I-435 for the park.