I hope they don't intend to change the sign in front of the park for the sake of "branding".
Bad topic. I know. But that's the off season for ya.
I find it ironic that the font originally used for VF's logo is now used for the official CFEC logo while the font from CP is now used for VF.
Oh...that's just....ATROCIOUS. Why? Whhhhhy?
And to think that they'd just posted a photo of Renegade riders actually having FUN on the ride, too (i.e. not sitting on their hands/clutching their lapbars). So close, yet so far away.
*voice of Hank Hill*
"That park ain't right."
I don't see why they have to homogenize the logos if they're not using a common brand name. They don't have a common brand name for the parks that would work anyway, unless they invent one. I understand the ex-Paramounts all needed makeovers, and that's fine, but did they need to kill the Worlds of Fun logo? That predated the CF takeover by 22 years, and now I'm seeing a new Knott's logo too. That artwork's older than most of us (well, probably not me). I mean, if the sign outside the park doesn't match what's on the jar of preserves anymore - yeah, I know they're two separate companies, but there's no reason for it. Changing an established brand "look" in hopes that it will help people mentally connect to a resort in Ohio that they've never known about before is senseless. And those happy little wavy flags just rub the salt in.
This actually reminds me of when Knoebels changed their logo to the one it is now (the font name escapes me for some reason), I loved the original font used, and the original one that was on the Log Flume as well (before being replaced with the new one) I'm not nearly as fond of the "updated" logo as the originals. *** Edited 2/14/2008 3:12:32 AM UTC by P18***
And agreed about the sign. If they ever touch it, I'll be super pissed. That's like an icon in the Twin Cities.
It's kinda like the renaming of the coasters...sure, 'Flight Deck' sucks, but does it really matter?
It's a sweet sign, with lots of animated neon. Just as rides can become classic and iconic, so can a sign like this.
That is when it realy looks good.
I've said it before and I'll say it again- the new Cedar Fair corporate logos are among the most uninspired I've ever seen. This is a case of uniformity making absolutely no sense. It's not like people are going to drive past the park, recognize the font as Cedar Fair's and suddenly decide to spend the day there. The company is trying to distinguish itself as a brand when there's really no reason to. It's the complete opposite of a company like Busch, which creates a separate identity for its Sea World and Busch Gardens properties. No one needs to associate the two in order to figure they're going to have a good time at whatever park they decide to visit.
Rob Ascough said:It's the complete opposite of a company like Busch, which creates a separate identity for its Sea World and Busch Gardens properties. No one needs to associate the two in order to figure they're going to have a good time at whatever park they decide to visit.
^Target achieved. Even for the all-encompassing Busch/SeaWorld ads that do tend to "brand" the company, you just KNOW going in to a Busch park what you're getting during your visit. And that's a GOOD thing. First and foremost, you're getting a well-landscaped, "individualized", hospitable place to visit and enjoy a relaxing day. RELAXING, I said. ;)
CF almost wants to tell you the opposite - that you're getting a sterile corporate environment. Operationally, they're "efficient". But a friendly staff, and an identity unique to each park, with its own regional feel? I'm going to suggest it again, the entire "landscape" of N. American amusements would have been better off if paramount had bought out the CF properties instead of the other way around. IMO. ;)
*** Edited 2/15/2008 4:59:15 PM UTC by rollergator***
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