Valleyfair! Logo

Wednesday, February 13, 2008 4:37 PM
They updated the logo to CF's font on their web site.

I hope they don't intend to change the sign in front of the park for the sake of "branding".

Bad topic. I know. But that's the off season for ya.

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Wednesday, February 13, 2008 4:49 PM
I know how you feel. I hate both variations of the CF brand logos here at WOF.

I find it ironic that the font originally used for VF's logo is now used for the official CFEC logo while the font from CP is now used for VF.

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Wednesday, February 13, 2008 4:51 PM
Link, for those who wish to see what they're talking about.
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Wednesday, February 13, 2008 5:17 PM
*voice of William Shatner*

Oh...that's just....ATROCIOUS. Why? Whhhhhy?

And to think that they'd just posted a photo of Renegade riders actually having FUN on the ride, too (i.e. not sitting on their hands/clutching their lapbars). So close, yet so far away.

-'Playa

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Wednesday, February 13, 2008 6:02 PM
Thanks Moosh. Should have thought of that.

*voice of Hank Hill*

"That park ain't right."

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Wednesday, February 13, 2008 6:40 PM
Yeah, they lost the exc!amation point too.

I don't see why they have to homogenize the logos if they're not using a common brand name. They don't have a common brand name for the parks that would work anyway, unless they invent one. I understand the ex-Paramounts all needed makeovers, and that's fine, but did they need to kill the Worlds of Fun logo? That predated the CF takeover by 22 years, and now I'm seeing a new Knott's logo too. That artwork's older than most of us (well, probably not me). I mean, if the sign outside the park doesn't match what's on the jar of preserves anymore - yeah, I know they're two separate companies, but there's no reason for it. Changing an established brand "look" in hopes that it will help people mentally connect to a resort in Ohio that they've never known about before is senseless. And those happy little wavy flags just rub the salt in.

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Wednesday, February 13, 2008 10:11 PM
I have to agree with the majority about the uniformity going on with the logos. They actually worked just fine as they were, even fit in their own way together in that they looked retro/classic, especially the Worlds of Fun and Valleyfair(!) logos, those new ones look so generic/cheap.

This actually reminds me of when Knoebels changed their logo to the one it is now (the font name escapes me for some reason), I loved the original font used, and the original one that was on the Log Flume as well (before being replaced with the new one) I'm not nearly as fond of the "updated" logo as the originals. *** Edited 2/14/2008 3:12:32 AM UTC by P18***

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Wednesday, February 13, 2008 11:03 PM
The uniformity of the logos is asinine. Cedar Fair can't have an identifiable brand because Cedar Fair isn't a brand. I've said it over and over... it's just the combination of two park names to put on the S-1.

And agreed about the sign. If they ever touch it, I'll be super pissed. That's like an icon in the Twin Cities.

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Thursday, February 14, 2008 9:04 AM
As that would require some actual CAP EX...I'm guessing (hoping?) it's safe.
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Thursday, February 14, 2008 10:26 AM
There are only a couple of signs in all my coaster experience that even came close. Bell's sign (don't RIP, Robbie, rebuild!), and the "REDIT" sign at Lakeside.
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Thursday, February 14, 2008 2:12 PM
I personally don't see what the big deal is. I'm not familiar with the sign or the old logo, and I certainly am not saying that unifying the font on all the parks is a useful move (probably counter-productive), but I don't think the new logo is particuarly ugly. I think it's actually nice.
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Thursday, February 14, 2008 2:24 PM
Ditto everything Andy said. The CF logos are simple and nicely designed. There may be no benefit to redesigning them, but I don't see what the fuss is about.

It's kinda like the renaming of the coasters...sure, 'Flight Deck' sucks, but does it really matter?

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Thursday, February 14, 2008 2:35 PM
Look here

It's a sweet sign, with lots of animated neon. Just as rides can become classic and iconic, so can a sign like this.

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Thursday, February 14, 2008 3:06 PM
Do you have any night pics of the sign?

That is when it realy looks good.

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Thursday, February 14, 2008 5:42 PM
When we were leaving ValleyScare late at night in October, I noticed several areas of the sign were not lit up. Makes me wonder if the sign needs some repairs, that could be used as an excuse to make a change now. Hope not.
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Thursday, February 14, 2008 8:02 PM
One thing I liked about CF parks were their individuality, each thing had their own WOW attraction. It seems that isn't so much the case anymore, just another chain that looks the same no matter where you go.

~Rob Willi

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Friday, February 15, 2008 10:42 AM
I love that Valleyfair sign. For neon, it's very detailed and elaborate.

I've said it before and I'll say it again- the new Cedar Fair corporate logos are among the most uninspired I've ever seen. This is a case of uniformity making absolutely no sense. It's not like people are going to drive past the park, recognize the font as Cedar Fair's and suddenly decide to spend the day there. The company is trying to distinguish itself as a brand when there's really no reason to. It's the complete opposite of a company like Busch, which creates a separate identity for its Sea World and Busch Gardens properties. No one needs to associate the two in order to figure they're going to have a good time at whatever park they decide to visit.

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Friday, February 15, 2008 11:09 AM
So Cedar Point's logo is uninspired? That is where the inspiration come from after all.
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Friday, February 15, 2008 11:19 AM
I feel they're uninspired because they're just mimicking a logo that wasn't all that fantastic to begin with.
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Friday, February 15, 2008 11:58 AM

Rob Ascough said:It's the complete opposite of a company like Busch, which creates a separate identity for its Sea World and Busch Gardens properties. No one needs to associate the two in order to figure they're going to have a good time at whatever park they decide to visit.

^Target achieved. Even for the all-encompassing Busch/SeaWorld ads that do tend to "brand" the company, you just KNOW going in to a Busch park what you're getting during your visit. And that's a GOOD thing. First and foremost, you're getting a well-landscaped, "individualized", hospitable place to visit and enjoy a relaxing day. RELAXING, I said. ;)

CF almost wants to tell you the opposite - that you're getting a sterile corporate environment. Operationally, they're "efficient". But a friendly staff, and an identity unique to each park, with its own regional feel? I'm going to suggest it again, the entire "landscape" of N. American amusements would have been better off if paramount had bought out the CF properties instead of the other way around. IMO. ;)

*** Edited 2/15/2008 4:59:15 PM UTC by rollergator***

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