Universal Orlando announces Transformers: The Ride - 3D

Posted Thursday, November 1, 2012 9:44 PM | Contributed by Jeff

[Ed. note: The following is an excerpt of a press release. -J]

Universal Orlando Resort announced that its next blockbuster attraction will be the widely-popular TRANSFORMERS: The Ride – 3D. The groundbreaking ride – created under license from Hasbro, Inc. and based on its iconic TRANSFORMERS brand – will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida in summer 2013.

Already a "must-see" at Universal Studios Singapore and Universal Studios Hollywood, TRANSFORMERS: The Ride – 3D is a mind-blowing, action-packed ride experience that you have to see to believe. You will come face to face with Megatron. You will dodge explosions and attacks by the Decepticons. You will fight to save mankind alongside Optimus Prime and the Autobots. It will be the greatest battle you'll ever ride.

Universal worked closely with Michael Bay, the award-wining director of the "TRANSFORMERS" film series and the ride's creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life TRANSFORMERS characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology and amazing special effects to place riders right in the middle of an epic battle between good and evil.

"We broke the mold and have taken this ride to a new technological level in terms of blending seamless 3-D," said Michael Bay, director of the "TRANSFORMERS" films.

"TRANSFORMERS: The Ride – 3D is the perfect addition to Universal Orlando's thrilling theme park experiences," said Mark Woodbury, president of Universal Creative. "The ride has already proven to be a hit at our Hollywood and Singapore parks, and we're excited that Universal Orlando guests will soon be able to join the Autobots in the fight to save the world."

TRANSFORMERS films, television shows and merchandise have captivated millions of people all over the world. To date, three blockbuster films have been released – "TRANSFORMERS" (2007), "TRANSFORMERS: REVENGE OF THE FALLEN" (2009) and "TRANSFORMERS: DARK OF THE MOON" (2011) – grossing more than $2 billion combined worldwide at the box office. The three films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures.

TRANSFORMERS: The Ride – 3D is slated to open in summer 2013 at Universal Orlando. The attraction will have one of the shortest build times in Universal history – making it one of Universal's most ambitious projects ever. For more information about TRANSFORMERS: The Ride – 3D, visit www.prepareforbattle.com.

Read the entire press release from Universal Orlando.

Monday, November 5, 2012 7:40 PM

The Hollywood ride has *three* levels in the show building. And the elevators add pretty much nothing to the ride. I mean, they are there for technical reasons, but the show is designed to conceal their existence. In fact, the final elevator (which travels from the top level to the bottom) operates in sync with a projector so that the projected image moves down the screen as the vehicle drops.

The elevators are there to reduce the footprint of the ride. Without them, the ride would never fit into the place where they put it at USH. They also allow for some really large...high-ceilinged...featured sets in the attraction.

--Dave Althoff, Jr.


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Monday, November 5, 2012 9:19 PM
Tekwardo's avatar

I always thought darkastle was the same layout as spidy.


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Tuesday, November 6, 2012 2:27 PM
eightdotthree's avatar

You can see that it is two floors and even see some of the track layout here. I am impressed by the speed at which they are getting this done. When I was there in late September the building was barely scaffolded but they were working around the clock. They must really want it done for this summer.


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Tuesday, November 6, 2012 4:11 PM
Jeff's avatar

Wow, I didn't realize it was going right in the middle of the park. Why can't I remember what used to be there? Shrek is the next block over, but I can't remember anything there.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

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Tuesday, November 6, 2012 4:35 PM
kpjb's avatar

It was originally the Murder She Wrote Angela Lansbury Beach Party Experience, and later the Hercules/Xena theater. It was abandoned for a good amount of time.


Hi

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Tuesday, November 6, 2012 4:35 PM
eightdotthree's avatar

It was sort of invisible area of the park that I never paid any attention to. The Donkey meet and greet was there but otherwise I believe it was just an under utilized sound stage.


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Wednesday, November 7, 2012 2:51 PM
JEANYSANCHEZ's avatar

When I heard that Transformers is coming to Orlando in 2013! I'm pomped and excited! I love Transformers the Ride!


JEANYSANCHEZ

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Wednesday, November 7, 2012 9:38 PM

So I gather you're decked out in some kind of ceremonial Optimus Prime garb?


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Thursday, November 8, 2012 9:29 PM

I'm glad somebody picked up on that, Mike. :D


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Friday, November 9, 2012 10:26 AM

I've never seen any of the Transformers movies, but....

Mark Wahlberg?

Well, those robots are a funky bunch...

http://news.yahoo.com/mark-wahlberg-star-next-transformers-movie-033126189.html


The amusement park rises bold and stark..kids are huddled on the beach in a mist

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Monday, November 19, 2012 8:57 AM

eightdotthree said:

Also, Spiderman's new projection system is awesome. If you've ridden Spiderman before the update you are in for a treat when you get to ride this and Spiderman again.

Spidey looks fantastic with the upgrades, and my husband and I both noticed that the screen/graphic quality of Spidey actually was much better than Harry Potter (which really appeared blurry and dark at times). I am super stoked for Transformers this year.

Last edited by bunky666, Monday, November 19, 2012 8:57 AM

"Look at us spinning out in the madness of a roller coaster" - Dave Matthews Band

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Monday, November 19, 2012 10:35 AM
Jeff's avatar

Does anyone know what frame rate the Spiderman projection is running at? They chose to do 24 fps on Harry Potter, which surprised me at first, but when I stopped to think about it, it does allow for continuity in "look" with the films. Doing 60 fps would certainly have been smoother, but I don't know if they could project what I assume is 4K at that frame rate.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

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Monday, November 19, 2012 4:51 PM
eightdotthree's avatar

The new projectors are 4k and seem considerably brighter which would also point to a higher frame rate.


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Monday, November 19, 2012 5:04 PM
Jeff's avatar

I don't know that brightness has anything to do with frame rate in projection. It can impact image capturing in cameras, but the bulb in a projector puts out the same light whether the image changes once or 60 times in a second.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

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Monday, November 19, 2012 5:09 PM
eightdotthree's avatar

For theaters 24fps material is output at a lower brightness due to the flicker. I don't know if that was the case for the old Spider-man material or not.


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Monday, November 19, 2012 6:31 PM
Jeff's avatar

According to whom? Not saying you're wrong, but I'm skeptical.


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

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Monday, November 19, 2012 9:25 PM
eightdotthree's avatar

I tried to find a more definitive answer but here is what Red has to say.

http://www.red.com/learn/red-101/high-frame-rate-video
Projectors also have the potential to brighten with HFR. With 24 fps, movie projectors typically show each frame 2-3 times for an overall refresh rate of 48-72 Hz. However, if those flashes are too bright, each frame will appear to flicker. With HFR, a frame is flashed fewer times — permitting brighter projection without the associated flickering. This is especially important with 3D since traditional projection techniques are dimmer.


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Monday, November 19, 2012 9:40 PM
Jeff's avatar

I think that's predicated on having a shutter though. I'm not sure that digital projectors do, though DLP's do have a mechanical component. Obviously the old Spiderman projectors were film.

And the dudes at Red are a bunch of pretentious douchebags. :)


Jeff - Editor - CoasterBuzz.com - My Blog - Silly Nonsense

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Monday, November 19, 2012 11:41 PM

*eyes glazing over*


"Look at us spinning out in the madness of a roller coaster" - Dave Matthews Band

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