Universal Orlando announces Transformers: The Ride - 3D

Posted | Contributed by Jeff

[Ed. note: The following is an excerpt of a press release. -J]

Universal Orlando Resort announced that its next blockbuster attraction will be the widely-popular TRANSFORMERS: The Ride – 3D. The groundbreaking ride – created under license from Hasbro, Inc. and based on its iconic TRANSFORMERS brand – will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida in summer 2013.

Already a "must-see" at Universal Studios Singapore and Universal Studios Hollywood, TRANSFORMERS: The Ride – 3D is a mind-blowing, action-packed ride experience that you have to see to believe. You will come face to face with Megatron. You will dodge explosions and attacks by the Decepticons. You will fight to save mankind alongside Optimus Prime and the Autobots. It will be the greatest battle you'll ever ride.

Universal worked closely with Michael Bay, the award-wining director of the "TRANSFORMERS" film series and the ride's creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life TRANSFORMERS characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology and amazing special effects to place riders right in the middle of an epic battle between good and evil.

"We broke the mold and have taken this ride to a new technological level in terms of blending seamless 3-D," said Michael Bay, director of the "TRANSFORMERS" films.

"TRANSFORMERS: The Ride – 3D is the perfect addition to Universal Orlando's thrilling theme park experiences," said Mark Woodbury, president of Universal Creative. "The ride has already proven to be a hit at our Hollywood and Singapore parks, and we're excited that Universal Orlando guests will soon be able to join the Autobots in the fight to save the world."

TRANSFORMERS films, television shows and merchandise have captivated millions of people all over the world. To date, three blockbuster films have been released – "TRANSFORMERS" (2007), "TRANSFORMERS: REVENGE OF THE FALLEN" (2009) and "TRANSFORMERS: DARK OF THE MOON" (2011) – grossing more than $2 billion combined worldwide at the box office. The three films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures.

TRANSFORMERS: The Ride – 3D is slated to open in summer 2013 at Universal Orlando. The attraction will have one of the shortest build times in Universal history – making it one of Universal's most ambitious projects ever. For more information about TRANSFORMERS: The Ride – 3D, visit www.prepareforbattle.com.

Read the entire press release from Universal Orlando.

How they announced it was pretty cool, with the "interruption" radio transmission and then announcement movie right before they started their lagoon show. Unfortunately I didn't stick around long enough to see the Transformer characters they had out and about around 8:15ish, and I'm kicking myself for that.


Original BlueStreak64

LostKause's avatar

Michael Bay's involvement is a ride like this could be awesome, or crappy, depending on how much control the park gives him over the direction of the action. Will it be extremely confusing and shaky and so action packed that riders will fall asleep because of three hours of loud noises and no plot?

Last edited by LostKause,
Jeff's avatar

I don't think there's any mystery about the ride content. I would assume it will be the same as the one in Hollywood.


Jeff - Editor - CoasterBuzz.com - My Blog

LostKause's avatar

Oh yeah. I wasn't aware that the one in Hollywood had opened already. I just wanted to badmouth Michael Bay's annoying directing abilities.

Last edited by LostKause,
matt.'s avatar

I'd argue that it is exactly what makes Michael Bay a horrible director that would make for pretty good thrill rides. While I prefer my movies to not contain hour after hour of non-sensical action, wooden acting, and stuff blowing up, I'm perfectly fine with it in 6 minute doses. :)

janfrederick's avatar

I wonder if they fired the guy or gal who used "Transformers" in the announcement countdown clock file name?


"I go out at 3 o' clock for a quart of milk and come home to my son treating his body like an amusement park!" - Estelle Costanza
eightdotthree's avatar

I assume it's a copy of the Hollywood and Singapore ride which seems to be the same layout and pacing as Spiderman. I am sure the story and experience of the ride will make up for any similarities in my head. I am really looking forward to riding it next year during HHN!

Also, Spiderman's new projection system is awesome. If you've ridden Spiderman before the update you are in for a treat when you get to ride this and Spiderman again.

Last edited by eightdotthree,
LostKause's avatar

I suspected the Singapore ride would have the same layout as Spiderman too, but then I realized that it can't. Transformers has an elevator and two floors.

Last edited by LostKause,
eightdotthree's avatar

Does it? Well then it's different that Spiderman! I think I watched the Singapore version on YouTube and it was the same ride just a different story. Whatever it is I can't wait.


LostKause's avatar

Not I am confused about being confused. lol


Jeff's avatar

I can't think of a single reason why the ride would have the same layout as Spiderman. It's not like these are stock rides, like Vekoma Boomerangs.


Jeff - Editor - CoasterBuzz.com - My Blog

eightdotthree's avatar

I can think of a number of reasons why they would want to use the same framework and it's not as if Universal hasn't done it before. Jurassic Park has some subtle differences but it's essentially the same ride at Hollywood and IOA. If you watch a video from Singapore the first minute appears to be the same as Spiderman and if you fast forward to the end it even has the falling from the sky and being rescued by the hero ending.

Whatever it is I know I will like it. I just hope the have Express for it.


LostKause's avatar

Dinosaur at DAK and Indiana Jones at DL are basically the same ride.


Jeff's avatar

The same as other Transformers rides, sure, but there's no reason for it to be the same as Spiderman. Yes, I'm sure they used the same motion platform and "scoops," but to suggest they're going to take the same path and put up the same screens locations and shoehorn a different story into it strikes me as kind of silly.


Jeff - Editor - CoasterBuzz.com - My Blog

LostKause's avatar

You're right, considering that Curse of DarKastle at BGW follows a different path than Spiderman. Besides that, Transformers and Spiderman, being in adjacent parks, are already going to be very similar. I would think that Universal would want to keep each ride as different as possible.

I've already seen Universal Orlando's Transformers layout somewhere online, and according to that, it will have the elevator. I think it was on Screamscape, so take what you ant from that.


eightdotthree's avatar

Jeff said:
Yes, I'm sure they used the same motion platform and "scoops," but to suggest they're going to take the same path and put up the same screens locations and shoehorn a different story into it strikes me as kind of silly.

I do too. But that's what I see when I watch video from the Singapore Transformers ride and see the same beginning and end.

Last edited by eightdotthree,

Trust me, there will be elevators in this ride, although it sounds like they're doing something a little different with the elevator setup for the Orlando ride (never mind there is a basement maintenance level, which is already different than the other two buildings). Unfortunately, they're starting to put the building exterior up, and the facade is waiting to be taken apart and shipped in from the studio that did it in NY, so there's maybe 3 weeks left at the pace they've been going to see what's going on inside the building.


Original BlueStreak64

slithernoggin's avatar

The ride layout is the same as the Hollywood and Singapore rides; the exterior will be different.


Life is something that happens when you can't get to sleep.
--Fran Lebowitz

janfrederick said:

I wonder if they fired the guy or gal who used "Transformers" in the announcement countdown clock file name?

They put on the orlando facebook page

That it was a hint.

with 3 others

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