Everyone who knows I'm into coasters has been coming up to me and asking if I'm "excited about the new coaster at Magic Mountain?" I tell them that X2 is not a new coaster but rather the existing X coaster with a new paint job, trains, and effects. They respond, "No, the commercials say its new...are you sure?" I've had a difficult time convincing some of them that X2 is not a new coaster.
I can't help but thing a lot of people are gonna be pissed off when they discover what X2 really is.
The campaign says new X2, it does not say a brand new rollercoaster at Magic Mountain. Have not really seen a lot of posts on messageboards all over the internet with people being dissapointed as they thought this would be a new ride. I think it is a non issue and we should rather focus on the improvements the park has had in the past year
I dont see a big uproar of people thinking this is a new ride, it is ALL NEW, new trains, paint, effects e.t.c. You are the only one who makes a big deal out of it while others just enjoy the ride and have a good time at a vastly improved park
Christ, Moosh we ALL know X2 isn't "all new." But you of all people should know that marketing is marketing. I find it ridiculous you guys are even having a little scuffle about this. GET OVER IT. It's an ADVERTISEMENT.
Did you not read my first post? Of course *I* know it's not all new. I would expect most enthusiasts know it's not all new.
But let's think outside the enthusiast world for a moment. Are you going to tell me the only people in Los Angeles who have been duped by the commercials into thinking X2 is a brand new coaster is limited to the friends, family, and coworkers who have asked me about it? I had one friend ask me if they built X2 right next to X! As funny as that sounds it can't be a question only he had on his mind!
I work in advertising...I know all-too-well about marketing claims and hyperbole. And in my opinion their all new ad campaign crosses the line.
Crosses the line? lol, what are they supposed to say. Come to Magic Mountain and look at the new trains? I dont see a big uproar about it either. They invested $10 million to improve an existing ride and make it even more memorable, in that regard the improvements are "new".
You are the only one who seems to have a problem with it.
It's not like you dont see the ride before you enter the park, so if someone expects a brand new coaster would easily see that it is not. Why so negative? Makes no sense
Mamoosh said: asking if I'm "excited about the new coaster at Magic Mountain?"
I think that's pretty telling of the SoCal marketing push and how well it's going over for SFMM. If non-enthusiasts are aware of "something new" and are asking their known coaster expert about it, the campaing is working.
A direct lie? No. Deceptive? Perhaps. Effective? Absolutely!
At least SoCal has something marketable as "new" unlike Denver. Nothing to see here, move along... *** Edited 6/14/2008 1:48:46 AM UTC by Soggy***
Most folks I've talked to didn't have a clue what X was. So for them it *IS* a new ride at Magic Mountain, which I think is what they are going for with the ad. It's only misleading if you had ridden the original. I'm sure there are even people who knew about X but hadn't actually ridden it.
Bottom line: If people are that unaware about a ride, they're not going to feel mislead. How do they know it's *not* new track as well?
It just doesn't feel like an issue to me. Perhaps it's just an issue for YOU Moosh. ;) *** Edited 6/14/2008 2:45:23 AM UTC by DWeaver***
This discussion is kinda funny to me as i have not heard anyone saying they were "duped" into Magic Mountain by there advertising. It is what it is, a great "new" experinece of an 6 year old ride. People love it, so let it be. Besides this messageboard i have not seen one bad response on what the park has done with the ride and neither anything about there advertising for that matter