Posted
Celebrities were invited to ride Tatsu, Six Flags Magic Mountain's new B&M flying coaster last weekend. Party guests were given the "red carpet" treatment, including complimentary food and drinks, entertainment and fireworks. The exclusive, invitation-only event, featured music by DJ AM, and was attended by celebrities, influencers, and VIP's from the entertainment industry and more.
Read the press release and view B-roll from PR Newswire.
Paris Hilton
Brad/Angelina/Jennifer
Britney Spears
American Idol
This is our culture now. What the hell has happened?!
So while some parks open their new rides by auctioning off first rides for charity, this park wines and dines a bunch of people who can afford it and puts them on the ride for free.Well done, Six Flags. Real classy. That's why I hate Hollywood.
Ha. It's all about getting the new ride out there in the paper, tabloids, whatever that will generate free press. Magic Mountain is fortunate enough to be in an area where celebrities flourish, and whether you and I like them or not, the fact is that nation is obsessed with them. And for the park to have a photograph of someone like Shannon Elizabeth or Jessica Alba (they attended the event) riding the new roller coaster, paired with all the new radio and TV ads, there's not much more a park could do to boost the word of mouth phenomenon about the ride. No matter how "unclassy" you think of it really has zero importance in it. It's a business move for the benefit of advertisement, I'm sure you know that Jeff.
Parks elsewhere attempt to draw attention to a new ride with these "charity drives," because that's the only news worthy way of making headlines. And really, after so many parks doing this for years, it really doesn't cut it to make the news and draw attention anymore. Sure, you could say that some parks doing these charity things is being really generous and caring, but that's the image they're trying to sell. They're selling empathy, but the core of it is that they're really promoting the new attraction. I'm sure if the opportunity was readily available, some parks out in Ohio, Louiseville, Austell would jump at the opportunity of hosting a celebrity preview event to generate media attention, but honestly, I don't see celebrities being "okay" with flying out to some "random state in the middle of nowhere" (as they would see it) to do that.
*** This post was edited by kRaXLeRidAh 5/15/2006 6:01:50 PM ***
Again, it's the precedent that others in the industry have set, and it's a standard by which they're judged. The Holiday World story was picked up by AP and appeared in papers all over the country, well beyond the park's market.
Google News "tatsu" and "voyage coaster" and you'll see that Paula Werne is more powerful than Hollywood.
There was a private party thrown by the "girls gone wild" guy. It was a birthday party. Other celebs were invited and SFMM's PR used it as an opportunity to get more publicity for the coaster. It's just not that interesting.
I don't blame the park one bit for capitalizing on the event.*** This post was edited by DWeaver 5/15/2006 6:53:05 PM ***
Google News "tatsu" and "voyage coaster" and you'll see that Paula Werne is more powerful than Hollywood.
Which Google News search engine were you using Jeff? I actually got the complete opposite results. :)
It doesn't really matter to me who paid for the event, as they're still using it to market the ride and the park.
Ultimately, Six Flags should promote their new coaster in any way they see fit. They spent 20 million dollars on the darn thing. For that kind of money, I'd want Oprah's fat ass on my coaster as well...;)
*** This post was edited by DWeaver 5/15/2006 9:09:05 PM ***
When it's Fabio, it raises a chuckle.
Load 'em in the front seat and let it roll. :)
You must be logged in to post