Some theme park fans dislike Tron ads on Walt Disney World monorail train

Posted Friday, April 9, 2010 2:05 AM | Contributed by Jeff

One of Walt Disney World's monorail trains single-striped paint job has been replaced by the image of a motorcycle set against a blue background on the front cab -- with a shimmering, yellow trail of light that extends the length of the train. The ad display is part of the Walt Disney Co.'s early marketing campaign for Tron: Legacy, the big-budget sequel to the 1982 cult classic that will serve as the company's winter-holiday movie release this year. The ad has split hardcore fans.

Read more from The Orlando Sentinel via The Miami Herald.

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Friday, April 9, 2010 9:32 AM

Video of the train:

http://www.youtube.com/watch?v=zk2bFboHYpI


I think it looks pretty sweet and isn't a really annoying advertisement. Hopefully an awesome new attraction will come out of the new movie.

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Friday, April 9, 2010 9:58 AM

I like it. I mean, its an ad, it won't be staying on there forever.

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Friday, April 9, 2010 10:07 AM

I personally think the train looks sweet. No harm, no foul. But at the same time, I can see why some mouse purists might have their ears in the wringer about it. A fanboi is a fanboi, no matter what his/her passion.

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Friday, April 9, 2010 10:18 AM

I think the TRONorail looks awesome.

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Friday, April 9, 2010 11:07 AM

obxKevin said:
But at the same time, I can see why some mouse purists might have their ears in the wringer about it.

Perhaps, but those people need lives. Purist, shmurist.

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Friday, April 9, 2010 11:55 AM

Yeah, people can say what they will about coaster geeks and even trekkies, but I've never seen anything top a Disneyfreak. As a 'casual Disney fan', you know, the demo they're trying to go for with this kind of ad, I think it looks pretty neat and wouldn't mind them doing this more often.

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Friday, April 9, 2010 12:02 PM

As a Disney fan, I'm going to have to say that it's the same with that crowd as it is with coasters. There are tools in every bunch, but it's certainly not the majority.

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Friday, April 9, 2010 12:12 PM

I like it. Much better done the the hair gel ads on the side of Mind Bender at SFOG or Miracle Whip on Greezed Lightning as SFKK.

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Friday, April 9, 2010 1:14 PM

I was super excited to see these! I think the fact that Disney is re-visiting the TRON franchise at all is just awesome, and maybe that is my geek factor speaking. But I don't think the trains are annoying looking. I think they did a great job with them. And it's temporary. People need to get over it.

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Friday, April 9, 2010 1:14 PM

Much better than the balloons on the Disneyland monorail last year..

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Friday, April 9, 2010 2:17 PM

Tron was the first movie I saw in the theater.

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Friday, April 9, 2010 3:01 PM

What's the big deal? Disney is advertising its own brand in its own park. Isn't the entire Magic Kingdom one big advertisement for their movie franchises?

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Friday, April 9, 2010 3:50 PM

I like it. but I can see it get carried away at some parks the theme is

"How many little billboards can we put in our park"

I also know that advertising revenue can keep gate prices down.

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Friday, April 9, 2010 5:01 PM

I think the issue the geeks have is that the monorail itself is an icon and brand, and that the ad perverts that. I don't agree, but I think that's where they're coming from.

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Friday, April 9, 2010 7:16 PM

It looks awesome!

As far as it being temporary, it may last longer than some people think. I read the Disney wants Tron to be the next big franchise, much like Pirates of the Caribbean, with multiple sequels.

I do get annoyed with parks putting billboards on every clean surface, but this Tron thing looks spiffy, and as long as this isn't the beginning of Disney overdoing it, and as long as they place billboards in places that make sense, I'm all for it. ...I wouldn't want to see a giant Masercard advert covering the facade of It's a Small World, for example.

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Friday, April 9, 2010 7:33 PM

I thought the balloons they put all over the monorail for the celebrate promotion was much worse. TRONorails look sweet!

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Friday, April 9, 2010 8:44 PM

I view the Monorail as a transportation system not a ride. Public transportation is regularly filled with advertisements. There's nothing dirty about this. No money has changed hands and it's a good fit. It makes much more sense than Ninja at SFStL being sponsored by ketchup.

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Friday, April 9, 2010 9:00 PM

Jeff said:
I think the issue the geeks have is that the monorail itself is an icon and brand, and that the ad perverts that. I don't agree, but I think that's where they're coming from.

I suppose I can agree with that. But someone needs to point out to the Disneyphiles that this STILL isn't as bad as the stupid ears and wand that were stuck on Spaceship Earth for HOW many years? I agree that the monorail is just a public transportation system, no matter what the original vision was for the thing. It's not a bad ad, and it's temporary.

And TRON. Did I mention TRON?! Because this is the best thing to happen in the history of ever ;)

Okay done geeking now.

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Friday, April 9, 2010 10:05 PM

Just so long as they don't try to sneak a Lilo or Stitch in there, I'm okay with it.

And anyway, it's not Tron unless Bruce Boxleitner is in it.

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