Snyder sees Six Flags improvement through marketing

People at Six Flags parks have ducks in their mouths? Weird.

Good one Jeff.........think that flew right over a few heads?? LMAO!

Even though Snyder doesn't see the "real" reason for SF being in the crapper, I do believe the man has good intentions.

I mean, what marketing campaign really fits to entice families to visit their local SF park? By combining video game manufacturers, fast food restaurants, candy makers, etc., it creates a broad spectrum of potential customers.

I don't know, having SFGAm as my homepark, I don't see the negatives that are driving the SF company down as a whole because this park seems to be the exception. And now with this "very kickass looking waterpark" coming to the SF Chicago park, SFGAm is once again heading in the right direction for families and even thrillseekers.

Hopefully Snyder and Gates can find out first hand that customer service is the main reason that SF is in debt.

But that's not a broad spectrum of potential customers, it's the non-spending kids they've been attracting for the last few years. Remember, your local park is like a real park, and not representative of the rest of the chain! You have no idea what we had to put up with here in Cleveland for the last five or six years!

I do have an idea Jeff, and I specified that I am not seeing it from my local park in my previous post but that doesn't mean I haven't traveled to see others.

I have visited SFWoA along with SFKK and SFSTl recently. I do see the differences compared to SFGAm which really is unfortunate because these 3 other SF parks that I have visited have or had (in the case of SFWoA) potential. Contrary to popular opinion, I did enjoy SFWoA and SFKK for what they had to offer. SFSTl left me with a sour taste in my mouth. :) But in the grand scheme of things, they don't compare to the Chicago park but that doesn't mean they flat out sucked. :)

Since you said that isn't a broad spectrum of customers, than what is? What's the answer? I am speaking in terms of marketing. Mr. Six seems to be pretty successfull to appeal to many people so that seems to be working.

All I was trying to say is that Snyder has good intentions. It doesn't mean they are the right way to go at this time. IMO he isn't clued in enough to know the real reason.*** This post was edited by Chitown 9/20/2004 11:43:32 PM ***

Like I always say, it's about families. The article suggests that targeting teens and 20-somethings is the key, and that's a strategy that has been failing them for years. The other thing that has failed them is marketing on price. I maintain that for theme parks, "Our season pass is cheap!" will never win over, "We'll give you warm and fuzzy feelings!"

I wholeheartedly agree that it is about families. Especially the families that visit once or maybe twice a year.

But,,,,,

For the families that like to visit 3 or more times a year, I don't see what is wrong with reducing pass prices which pertains to SF's 4-pass discounts that they offer. Even providing this cheaper alternative, most likely, the family that frequents their local park will still spend inside the park.

The problem is the single pass visitor such as the teenager or coaster enthusiast. This group most likely wont spend much in the park but the park did make an up-front revenue generator even before the pass was used.

You have to look at any revenue source possible.

But the bottom line is the customer service. Cheaper pass prices should continue because that entices people even more if they have a good experience at their local park. *** This post was edited by Chitown 9/21/2004 12:35:03 AM ***

Star Parks (the company that bought Six Flags Europe) recently said one of their largest changes will be raising prices because the chain had devalued itself in customers eyes. In addition, it will push family over thrills because they see the family as a demographic that is more important to get through the gates and plan to use both standard and partnership marketing to accomplish this.

Adam

A note on McDonalds: After a big drop in business, they have experienced an upturn in their furtunes since they started placing an increased emphasis on the quality of their product and customer service. Think SF could learn something from this?

Well that and marketing...but of course marketing was just the bun. ;)

Danny's true motivation (From Baltimore Sun columnist Peter Schmuck):

I think there is a far more deep-seated motivation behind his attempt to take over Six Flags. It all dates back to Grad Night and that sign that said, "If you want to ride the Mind Eraser, you must be at least this tall."

Young Danny watched his friends shriek in delight and spin over and over in mid-air, and you know he was thinking only one thing as he scrambled to pick up all their loose pocket change:

"Someday, I'm going to buy this place and fire everybody over 5 feet 6."

http://www.baltimoresun.com/sports/bal-sp.schmuck22sep22,1,4742768.column?coll=bal-sports-columnists