Snyder sees Six Flags improvement through marketing

Posted Monday, September 20, 2004 2:16 AM | Contributed by Jeff

Washington Redskins owner Dan Snyder, who now owns almost 9 percent of Six Flags' outstanding shares, has said he wants to force a merger or park sell-off and may seek a spot on Six Flags' board of directors. An analyst says Snyder believes marketing with video game console manufacturers, candy bars makers, fast-food franchises and extreme sports key to better results.

Read more from The Oklahoman.

Monday, September 20, 2004 2:20 AM
Jeff's avatar No, stupid! Those aren't your "core theme park constituents." If you think they are, then you're not going to make more money. Why the hell do you want a bunch of teenagers that may not even buy anything when you could concentrate on families? Families have people with real day jobs that have to feed 2.5 kids. Duh.

And those marketing attempts have been tried. That's not it! It's customer service, stupid!

Whatever hope I had for him having a positive influence is gone.

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Monday, September 20, 2004 8:54 AM
It is troubling and humorous at the same time!

Why is it that every person on this board knows that Six Flags attendance problems exist because of dirty neglected parks and bad cusomter service and operations?

It is unbelievable that SF's has not figured this out.

*** This post was edited by Markieb 9/20/2004 9:00:59 AM ***

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Monday, September 20, 2004 9:13 AM
Vater's avatar It's unbelievable that Mr. Snyder hasn't, either. Well, not that unbelievable, I suppose.
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Monday, September 20, 2004 10:40 AM
You actually think Snyder has ever been to a SF park without a personal tour? You know he gets the Del Holland treatment.
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Monday, September 20, 2004 10:48 AM
The Mole's avatar Yeah, that'll work Snyder. You know how much video game players like to get outside and go places.
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Monday, September 20, 2004 12:12 PM
eightdotthree's avatar Seriously, these idiots probably have never visited a Six Flags park without the park's management knowing they were coming.

Sad.

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Monday, September 20, 2004 2:08 PM
Oh yeah, I can't wait for it now...Mr. Six, the RPG adventure. You too can help the old man escape the retirement home, find his bus, and lure children into his lair...

I wonder if this guy really believes everything coming out of his mouth...

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Monday, September 20, 2004 2:19 PM
No, no, no you've got it all wrong. He's talking about marketing the Kentucky Kingdom Strip Mall, Six Flags America Estates (live in style at an affordable price!), and Magic Mountain, a Cedar Fair L.P. park ...

Maybe if enough of these idiots run the company into the ground, we could take up a collect of $2 from every member and just buy the company and run it the way it should be run ;)

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Monday, September 20, 2004 2:28 PM
Improve customer service then market it to the 6-12 year olds that will drag their parents along. In that sense the fast food tie in makes sense. McDonalds has built their empire largely on this strategy.
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Monday, September 20, 2004 3:24 PM
And McDonalds' empire is crumbling around them, no?
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Monday, September 20, 2004 3:31 PM
they should start enforcing park policies and procedures to make poeple feel comfortable at the parks again. I was at SFGAM recently with people who hadn't been there in years and heard nothing but comments on how frustrating it was to see line jumping, hear profanity and get a genral "trashy" feeling about the park. And of course the rides that never seem to be open. I just love trying to explain to someone who drove 6 hours that Deja Vu is hardly ever open.
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Monday, September 20, 2004 3:43 PM
janfrederick's avatar I'll bet Snyder has friends in the marketing industry.
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Monday, September 20, 2004 4:30 PM
kpjb's avatar Wasn't RCT2 a video game tie-in?

Is there anyone out there that lives near a Six Flags property that doesn't actually know it's there?

You're putting the cart before the horse. Advertise the hell out of something, and if the product sucks, they will visit exactly once. Fix the place up to proper standards first, dummy. Then you advertise and create a market for your product.

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Monday, September 20, 2004 5:41 PM
The Mole's avatar Everyone remeber The Log from Ren & Stimpy? You know, the great marketing, the awsome song, but in the end, it's just a friggin' log? Yeah, it's like that man.
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Monday, September 20, 2004 6:12 PM
It rolls down stairs... over your neighbor's dog... it's LOG LOG LOG!

*** This post was edited by Neuski 9/20/2004 6:12:39 PM ***

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Monday, September 20, 2004 7:22 PM
I think he needs to do several suprise visits to each park and do some customer listening forms (hey it works for paramount!) or perhaps visit some parks that are pretty successful. Im sure they wouldnt mind....
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Monday, September 20, 2004 7:57 PM
hahahahha the log comment couldn't have been more perfect... and true!!
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Monday, September 20, 2004 8:18 PM
I love Ren and Stimpy...I'm a HUGE fan. It's big...It's heavy...It's wood...It's better then bad...It's good.

Ya know, I think I like Mr. Six just as much as I liked Ren and Stimpy. I just LOVE the man. I want him to pick me up in his scary bus and hang out with me at a SF park...There is just SOMETHING I like about him; He's sooooo mysterious. Are the parks selling Mr. Six T-shirts?

I had to look up the word "octogenarian".after reading that article. I am now a little bit smarter than before.

I agree that SF has lost it's focus. Theme parks are about attracting families. Teens in the family go for the thrills, little ones go for kids rides, older folks go for shows, ect. It's something that I have known ever since I was a kid. You need stuff for the whole family to enjoy in order to be a sucsessful park.

I, also, notice the trashy, fowl (EDIT: FOUL. I am sure it took a few minuts for some of you to figure out what I really meant. I haven't made a spelling mistake in MONTHS. We all know that spelling is not my strong point. For making an ass out of me, Jeff gets a smiley :) ) mouthed, people who have seemed to take over the parks. I think that this is one reason parents don't want to take their kids (of any age, even) to a SF park. I really haven't noticed as much non-respectful clientele at a lot of other parks I have visited, like Kennywood and HersheyPark, and they seem to do very well at attracting families. So there is another problem that we can add to the many SF has to deal with.

I wish them well, and I really hope to ride whatever they are building. If it isn't open for my 1 visit next year, I'll have to wait another 2 or 3 years before I get the chance to go again, and I won't be a happy coasterbuff.

I'll stop rambling on and on now. I'm done. Really, I am.

*** This post was edited by dexter 9/21/2004 11:11:38 PM ***

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Monday, September 20, 2004 9:02 PM
Goodness Gracious... The guy hasn't even had a chance to talk with management and everyone is already judging him.
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