Posted Tuesday, August 26, 2003 5:26 AM | Contributed by Jeff
Six Flags, Inc. is expected to lose money for the fifth straight year in 2003. It lost $122 million in the first six months alone as attendance fell 7.2% from a year earlier, the company said last week. Already saddled with debt, Six Flags was hurt further by the sluggish economy, weak consumer confidence and lousy spring weather in the Midwest and East.
Read more from The LA Times.
Okay, they are not "That" bad, but I couldn't resist.
What will happen if you buy a poorly maintained park back from SF? The whole Warner/Looney Tunes theming has to go. This leaves you with a park full of expensive to maintain rides, no atmosphere and worst of all, a bad reputation.
I guess that only another corporate company could cope with such a task. Who would seriously want to do that. I highly doubt that CF or Paramount will to it.
YEN! Not ZEN!
I liked this quote:
"Our challenge for 2004 is to arrest the attendance decline of the past two seasons," Burke told the analysts, adding that "we are not simply shrugging this off as, well, it was just a tough year with weather and the economy."
Are we going to start with the poor service and replacing consistently inoperable rides at some of the parks? Iron Eage at SFA hasn't worked for weeks.
*** This post was edited by coasterguts 8/26/2003 10:37:52 AM ***
People on these (and other) boards may think the park sucks, but the attendance numbers show that SFA is still attracting visitors......who actually spend money (on what I have no idea :))
My current favorite home video game!
SFA doesn't compete with SFGRADV,they only ompete with PKD,BGW & HP. Either way SFI needs to start fixing up the smaller parks because that's where they're losing money.
I mean why is it that they can't figure it out that if they put forth more capital investment in these parks that they can make a bit more in the way of overall profits than they are now? it seems that their plans of spoiling the big 4 backfired on them ,because even with new coasters added to 3 of the big 4 parks it still didn't do much to help grow attendance this season.
Does anyone know if,or believe the rumors of SFI not adding any rides to any parks in 04? that would seem like a form of financial suicide on SFI's part when they've got their competion putting up new rides next year like there's no tomorrow.
Declining attendance would indicate that people who usually go to their local Six Flags once a year are no longer doing so. Lack of repeat business will cripple them in the longrun, and its already showing.
Judging from reports, many peeps will walk away mad if there was no service or numerous ride closures, then not come back. Of course most of those reports came from enthusiasts. I wish I could TR's from the average non-enthusiast after a frustrating day. Just to see if they will see or complain about the things we all see when we go to a park.
SCREAM with me... in 2003!
How about cutting ticket prices...? I haven't attended a Six Flags park because of the high cost of the tickets.
Really? Six Flags parks are notorious for giving their gate away. Anyone paying full price is a chump. There are coupons in fast food places, buy one get one free soft drink cans, etc. You can easily attend a Six Flags park for less than $25.
I can think of many reasons not to attend, but the gate price isn't one of them.
Rejection is one thing, but rejection from a fool is cruel!
I used SFA as an example of the land value, didn't want to give the impression that SFI would sell that property, your absolutely correct in saying the park is performing well and it would be a bad move to sell that park.
I think SF is one of a better value amusement park, call it the Wal-Mart version of amusement parks. I went to HP recently and payed $3.25 for a bottle of water vs. $2.75 at SFA. Food was more expensive at HP than SFA, T-shirts etc.. were cheaper at SFA all around and the price for entrance to SFA this season was $36.00, cheapest in the Maryland/VA/D.C. area. Don't forget amusement taxes are usually fiqured into the price of a ticket and their may be additional taxes figured into the price of parking. As for cutting ticket prices, you can't cut much more than the $10-$15.00 discount coupons that SF was handing out this year. Not to mention savings of 50% if you go to the park after 4:00 and purchase your ticket online (at least were the discounts being offered by SFA).
If you don't mind paying for the few extra perks, purchase a premium pass if your park offers them. At my home park, I got a premium this season and last season, primarily for two things, the 20% discount on food and the bring-a-friend for free coupons. The 20% discount brought the cost of a bottle of water $2.25 for me this year and I got discounts on grilled chicken meals and pizzas. Not to mention SFFT gave me a discount when I visited as well.
So what do you suppose that leaves?
Disney doesn't build the most thrilling parks, but you know you are getting high quality for your dollar.
I visited SFGA with a friend 2 weeks ago and didn't mind overpaying for lunch, but when the paper thin chicken sandwich was also cold, it added to that bad taste already in my mouth. (I do realize that people don't come for the chicken, but does this reflect the value of experience across the board?)
Was it that or the overflowing garbage cans, or the not so hospitable staff that made me consider that being my last visit to a SF park no matter the thrills?
There are lots of parks out there....what separates them when the thrills are all neck and neck?
Last weekend, I visited Lake Compounce for the sake of Boulder Dash. The staff was having as much fun as we were. (at least successfully pretending to) The energy was great. You could feel it in the guests. (less park=more fun...how did that happen?)
(And the chicken sandwich wasn't bad either :)
Good luck Six Flags, I would hate to see a park close
You must be logged in to post